Product Innovation Lehi Valley Trading Company actively expands its product portfolio with new offerings such as Grain Free Granola, Gourmet Blends, and Hispanic snack line extensions, creating opportunities to cross-sell diverse and innovative snack options to retail partners.

Market Segmentation The company's focus on catering to health-conscious consumers through launches like snack lines targeted at Millennials and better-for-you options indicates potential for marketing to niche segments seeking wholesome, unique snack products.

Retail Capacity With SQF Level 2 certification and flexible manufacturing capabilities that handle both small independent retailers and large chains, there is significant room to grow sales across various retail channels including gourmet, health food stores, and mainstream supermarkets.

Reputation & Trust Despite recent recall issues related to allergen concerns, maintaining transparency and quality improvements can position Lehi Valley as a trustworthy supplier, opening doors for partnerships focused on quality assurance and safe snack options.

Digital Presence Lehi Valley’s utilization of modern technology stacks like SQL, Laravel, and HTTP/3 suggests strong operational infrastructure, which can be leveraged to enhance direct-to-consumer sales, online marketing, and customized promotions aimed at increasing market penetration.