LELET NY

Retail Apparel and FashionNew York, United States11-50 Employees

LELET NY is a New York-based designer label that creates luxury hair accessories. The brand frames its pieces with runway-inspired and architecturally influenced design, pairing feminine and assertive cues for the modern wardrobe. All pieces are designed and handcrafted in its New York City studio, with a commitment to sourcing materials and labor locally and using premium components such as Swarovski crystals, sterling silver, gold plating, semi-precious stones, leather and silk. Founded by Sara Bieler Sasson, a New York-based designer with an architecture degree from Parsons, the line grew out of early pieces she made for her daughter. The collection has gained traction with luxury retailers globally and has been worn by a number of celebrities, indicating its appeal to fashion-conscious customers seeking distinctive, high-quality accessories.

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