Insights

Luxury Brand Presence LELET NY is positioned as a modern luxury hair accessory brand with celebrity clientele and global luxury retail placements, indicating strong potential for premium and boutique retail partnerships.

Artisanal Manufacturing All accessories are handcrafted in New York using high-end materials such as Swarovski crystals, Sterling Silver, and semi-precious stones, emphasizing opportunities for collaborations with high-quality, artisanal material suppliers.

Digital Engagement The company's tech stack includes platforms like Tapcart, Shop Pay, and Rebuy Engine, highlighting a focus on seamless e-commerce experiences and potential for growth through innovative digital marketing and direct-to-consumer channels.

Market Niche With revenue between 1 million and 10 million and a focus on runway-inspired, architecturally influenced designs, there are opportunities to expand into adjacent luxury fashion accessories or collaborate with emerging designers.

Growth Opportunities Given the company's boutique size and high-quality craftsmanship, there is potential to scale sales through targeted partnerships with luxury boutiques, celebrity endorsements, and exclusive limited-edition collections.

Similar companies to LELET NY

LELET NY Tech Stack

LELET NY uses 8 technology products and services including Covet.pics, Svelte, Tapcart, and more. Explore LELET NY's tech stack below.

  • Covet.pics
    Content Management System
  • Svelte
    Javascript Frameworks
  • Tapcart
    Miscellaneous
  • Shop Pay Installments
    Payment Processing
  • Google Pay
    Payment Processing
  • Rebuy Engine
    Personalization
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Media & News

LELET NY's Email Address Formats

LELET NY uses at least 1 format(s):
LELET NY Email FormatsExamplePercentage
First@leletny.comJohn@leletny.com
44%
F-Last@leletny.comJ-Doe@leletny.com
6%
First@leletny.comJohn@leletny.com
44%
F-Last@leletny.comJ-Doe@leletny.com
6%

Frequently Asked Questions

Where is LELET NY's headquarters located?

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LELET NY's main headquarters is located at 315 W 39th St, New York, 10018, US. The company has employees across 3 continents, including North AmericaAfricaEurope.

What is LELET NY's official website and social media links?

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LELET NY's official website is leletny.com and has social profiles on LinkedIn.

What is LELET NY's NAICS code?

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LELET NY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does LELET NY have currently?

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As of October 2025, LELET NY has approximately 17 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Vp Of Sales & Merchandising: K. S. D.Vp Of Product Development: N. G.Head Of Operations: J. P.. Explore LELET NY's employee directory with LeadIQ.

What industry does LELET NY belong to?

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LELET NY operates in the Retail Apparel and Fashion industry.

What technology does LELET NY use?

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LELET NY's tech stack includes Covet.picsSvelteTapcartShop Pay InstallmentsGoogle PayRebuy EngineGoogle Tag ManagerFacebook.

What is LELET NY's email format?

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LELET NY's email format typically follows the pattern of First@leletny.com. Find more LELET NY email formats with LeadIQ.

LELET NY

Retail Apparel and FashionUnited States11-50 Employees

COLLECTION

LELET NY is a modern luxury hair accessory brand.

Our designs are runway inspired, and architecturally influenced.

We juxtapose the feminine and fierce, what is modern with what is nostalgic and create accessories to match the dichotomy of the modern day woman.

 

PRODUCTION

LELET NY accessories are designed and fabricated by hand in our NYC studio ensuring the highest quality product. We are committed to sourcing all  materials and labor locally. LELET NY accessories are made with Swarovski crystals, Sterling Silver and Gold plating, semi precious stones, leathers, silks and any other fabulously luxurious materials we can get our hands on.  

DESIGNER

Sara Bieler Sasson is a New York city based hair accessory designer. Sara began designing at a young age, painting and studying fine arts as a child, she went on to receive a architecture degree from Parsons School of Design. After leaving the field of architecture Sara began designing little hair things for her daughter Ayelet, and LELET NY was born. Sara soon began designing adult accessories and found many tenants of architectural form, materiality, and color correlated with her design work. The brand garnered an immediate following and was picked up  by luxury retailers around the globe. LELET NY hair accessories have been worn by such celebrities as Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Cara Delevingne, Saoirse Rona, Amandla Stenberg and many more.

Section iconCompany Overview

Headquarters
315 W 39th St, New York, 10018, US
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    LELET NY's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    LELET NY's revenue is estimated to be in the range of $1M$10M

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