Insights

Premium Local Production LeLET NY manufactures by hand in its NYC studio with a commitment to sourcing materials and labor locally, signaling strong quality control and supply chain transparency that can be leveraged to position premium, traceable luxury accessories to upscale retailers and boutique partners.

Celebrity Endorsement Mentions The brand’s products have been worn by high-profile celebrities, which can be used to bolster sales outreach to luxury department stores, fashion houses, and stylist-led distribution channels seeking aspirational, red-carpet approved accessories.

Luxury Materials & Craft Use of Swarovski crystals, sterling silver, gold plating, semi-precious stones, leathers, silks, and other luxurious materials supports targeting premium customer segments and collaboration opportunities with luxury fashion brands for limited-edition capsule collections.

Mid-market Revenue Opportunity With reported revenue between ten and twenty-five million dollars and a lean team, there is potential to scale via wholesale partnerships, pop-up events, and select retailers while maintaining the brand’s artisanal craftsmanship and exclusivity.

Digital & Payment Readiness Existing tech stack includes modern e-commerce and payment options (Tailwind CSS, Rebuy Engine, major card rails), indicating readiness for wholesale portals, B2B storefronts, and streamlined retailer onboarding to accelerate new partner acquisitions.

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LELET NY Tech Stack

LELET NY uses 8 technology products and services including Google Ads, Meta Ads Manager, Shopify, and more. Explore LELET NY's tech stack below.

LELET NY's Email Address Formats

LELET NY uses at least 2 email formats:
LELET NY Email FormatsExamplePercentage
First@leletny.comJohn@leletny.com
89%
F-Last@leletny.comJ-Doe@leletny.com
11%

Frequently Asked Questions

What is LELET NY's official website and social media links?

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LELET NY's official website is leletny.com and has social profiles on LinkedIn.

How much revenue does LELET NY generate?

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As of August 2026, LELET NY's annual revenue is estimated to be $10M - $25M.

What is LELET NY's NAICS code?

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LELET NY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does LELET NY have currently?

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As of August 2026, LELET NY has approximately 18 employees across 3 continents, including North America, Africa and Europe. Key team members include Head Of Operations: J. P., Creative Director: S. B. and Electrical Engineer: M. B. Explore LELET NY's employee directory with LeadIQ.

What industry does LELET NY belong to?

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LELET NY operates in the Retail Apparel and Fashion industry.

What technology does LELET NY use?

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LELET NY's tech stack includes Google Ads, Meta Ads Manager, Shopify, Google Workspace, Klaviyo, Apple Pay, PayPal and Venmo.

What is LELET NY's email format?

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LELET NY's email format typically follows the pattern of First@leletny.com. Find more LELET NY email formats with LeadIQ.
LELET NY logo

LELET NY

Retail Apparel and FashionNew York, United States11-50 Employees

LELET NY is a New York-based designer label that creates luxury hair accessories. The brand frames its pieces with runway-inspired and architecturally influenced design, pairing feminine and assertive cues for the modern wardrobe. All pieces are designed and handcrafted in its New York City studio, with a commitment to sourcing materials and labor locally and using premium components such as Swarovski crystals, sterling silver, gold plating, semi-precious stones, leather and silk. Founded by Sara Bieler Sasson, a New York-based designer with an architecture degree from Parsons, the line grew out of early pieces she made for her daughter. The collection has gained traction with luxury retailers globally and has been worn by a number of celebrities, indicating its appeal to fashion-conscious customers seeking distinctive, high-quality accessories.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    LELET NY's revenue is estimated to be in the range of $10M - $25M

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