Insights

Luxury Authenticity LELET NY's use of high-end materials such as Swarovski crystals, Sterling Silver, and semi-precious stones positions it as a premium brand, providing an opportunity to target luxury retail partners and affluent consumers seeking unique, handcrafted accessories.

Celebrity Endorsements With celebrity clients like Anne Hathaway and Cara Delevingne, there is potential to leverage influencer and celebrity collaborations further to enhance brand visibility and attract a broader high-end customer base.

Modern Design Appeal The brand’s runway-inspired, architecturally influenced designs appeal to fashion-forward consumers who value trendy yet sophisticated accessories, opening avenues for collaborations with fashion designers and stylists.

Digital Sales Growth Utilizing a tech stack that includes Tapcart and Shop Pay Installments indicates a strong online sales channel, presenting opportunities to expand digital marketing efforts and grow direct-to-consumer sales globally.

Boutique Expansion Given the boutique-style production and direct sourcing in NYC, there is potential to explore partnerships with upscale department stores or concept boutiques to increase physical retail presence and attract new affluent customers.

Similar companies to LELET NY

LELET NY Tech Stack

LELET NY uses 8 technology products and services including Covet.pics, Svelte, Tapcart, and more. Explore LELET NY's tech stack below.

  • Covet.pics
    Content Management System
  • Svelte
    Javascript Frameworks
  • Tapcart
    Miscellaneous
  • Shop Pay Installments
    Payment Processing
  • Google Pay
    Payment Processing
  • Rebuy Engine
    Personalization
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Media & News

LELET NY's Email Address Formats

LELET NY uses at least 1 format(s):
LELET NY Email FormatsExamplePercentage
First@leletny.comJohn@leletny.com
44%
F-Last@leletny.comJ-Doe@leletny.com
6%
First@leletny.comJohn@leletny.com
44%
F-Last@leletny.comJ-Doe@leletny.com
6%

Frequently Asked Questions

Where is LELET NY's headquarters located?

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LELET NY's main headquarters is located at 315 West 39th Street New York, New York United States. The company has employees across 3 continents, including North AmericaAfricaEurope.

What is LELET NY's official website and social media links?

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LELET NY's official website is leletny.com and has social profiles on LinkedIn.

What is LELET NY's NAICS code?

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LELET NY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does LELET NY have currently?

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As of February 2026, LELET NY has approximately 15 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Vp Of Sales & Merchandising: K. S. D.Vp Of Product Development: N. G.Head Of Operations: J. P.. Explore LELET NY's employee directory with LeadIQ.

What industry does LELET NY belong to?

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LELET NY operates in the Retail Apparel and Fashion industry.

What technology does LELET NY use?

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LELET NY's tech stack includes Covet.picsSvelteTapcartShop Pay InstallmentsGoogle PayRebuy EngineGoogle Tag ManagerFacebook.

What is LELET NY's email format?

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LELET NY's email format typically follows the pattern of First@leletny.com. Find more LELET NY email formats with LeadIQ.

LELET NY

Retail Apparel and FashionNew York, United States11-50 Employees

COLLECTION

LELET NY is a modern luxury hair accessory brand.

Our designs are runway inspired, and architecturally influenced.

We juxtapose the feminine and fierce, what is modern with what is nostalgic and create accessories to match the dichotomy of the modern day woman.

 

PRODUCTION

LELET NY accessories are designed and fabricated by hand in our NYC studio ensuring the highest quality product. We are committed to sourcing all  materials and labor locally. LELET NY accessories are made with Swarovski crystals, Sterling Silver and Gold plating, semi precious stones, leathers, silks and any other fabulously luxurious materials we can get our hands on.  

DESIGNER

Sara Bieler Sasson is a New York city based hair accessory designer. Sara began designing at a young age, painting and studying fine arts as a child, she went on to receive a architecture degree from Parsons School of Design. After leaving the field of architecture Sara began designing little hair things for her daughter Ayelet, and LELET NY was born. Sara soon began designing adult accessories and found many tenants of architectural form, materiality, and color correlated with her design work. The brand garnered an immediate following and was picked up  by luxury retailers around the globe. LELET NY hair accessories have been worn by such celebrities as Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Cara Delevingne, Saoirse Rona, Amandla Stenberg and many more.

Section iconCompany Overview

Headquarters
315 West 39th Street New York, New York United States
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    LELET NY's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    LELET NY's revenue is estimated to be in the range of $1M$10M

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