Mid-market scale Target logistics and supply chain service providers that serve mid-market shippers, leveraging LEMBERG GROUP INC’s revenue size and employee range to position as a scalable transportation partner for regional and national freight needs.

Regional focus Emphasize opportunities in the Illinois and broader Midwest corridor, presenting capabilities in truck transportation and potential rail collaboration to optimize regional freight moves for manufacturers and distributors.

Tech-enabled ops Highlight potential for technology integrations and digital tracking by tapping into the company’s use of modern web and tech stacks, proposing fleet management, route optimization, or API-enabled shipping solutions to improve visibility and efficiency.

Growth partner Position as a growth-oriented logistics partner capable of handling increasing shipment volumes, cross- dock and multimodal needs, and scale-up support as customers expand their own networks.

Competitive positioning Differentiate from larger incumbents by offering personalized service, regional expertise, and flexible terms suitable for midsize shippers, with tailored service levels, pricing options, and rapid onboarding.