Heritage credibility Leverage being America’s oldest caging company with 151 years of domestic manufacturing to position reliability and long-term partner stability when selling to labs that value proven track records and domestic supply.

ETS 123 readiness Highlight compliance focus on ETS 123 and adherence to the Guide for the Care and Use of Laboratory Animals to target institutions pursuing regulated, standards-aligned caging solutions for competitive bids.

Customizable solutions Promote the engineering team’s ability to tailor caging designs to facility needs, opening opportunities with research centers seeking bespoke configurations or integration with existing workflows.

Innovative product Feature the Hygieia mouse IVC system that enables extended cage-change intervals and reduced airflow, appealing to labs aiming to optimize workloads, reduce labor, and lower operating costs.

Domestic manufacturing Emphasize American-made materials and processes to attract customers prioritizing local supply chains and resilience, particularly for funding bodies and institutions with supplier diversity or sovereignty considerations.