Loyalty-Driven Growth Leverage Lenta's extensive loyalty program with over 9 million active cardholders and loyalty-driven 93% of sales to target highly personalized promotions, partner offers, and data-backed cross-sell opportunities across its hypermarket footprint.

Scale Opportunity Target expansion needs as Lenta pursues an accelerated store opening plan and operates 144 hypermarkets across 71 cities plus 41 Moscow/St. Petersburg supermarkets, presenting frequent upsell potential in new and existing locations.

Tech Enablement Tap into Lenta's integrated supply chain and IT platform, plus their use of AWS, analytics tools (Google Analytics, Yandex Metrica), and digital channels to propose B2B tech, data integrations, and loyalty program enhancements that boost efficiency and data-driven decision making.

Pricing & Convenience Align with Lenta’s price-led, locally tailored hypermarket model by offering competitive procurement, private-label opportunities, and bundled solutions to strengthen price competitiveness and drive higher basket size at scale.

Governance & Stability Engage with Lenta’s governance-forward management and stable funding base (GDR listings, notable investors like TPG and EBRD) to position high-trust, multi-year partnerships, capitalizing on financial discipline to mitigate risk in large-scale collaborations.