Insights

Extensive market presence Lenta operates 144 hypermarkets in 71 cities across Russia, presenting a vast network with high visibility and accessibility for potential customers. This wide coverage offers significant sales opportunities to tap into diverse consumer segments across different regions.

Customer loyalty program impact With more than 9 million active loyalty cardholders, approximately 93% of sales in Lenta stores are linked to loyalty card usage. Leveraging this loyal customer base creates opportunities to implement targeted marketing strategies, personalized promotions, and exclusive offers that can drive repeat purchases and boost sales revenue.

Effective cost-control strategies Lenta emphasizes financial control and management discipline to mitigate risks, indicating a focus on optimizing operational costs. This efficiency can potentially lead to competitive pricing strategies, offering cost-effective products to customers and capturing market share by providing value for money, thus driving sales growth.

Technological prowess for enhanced customer experience Utilizing technology such as Google Analytics, Amazon Web Services, and Yandex Metrica, Lenta can gather valuable customer insights, enhance online presence, and streamline operations. This tech-savvy approach can enable personalized customer experiences, targeted advertising, and improved service efficiency, creating opportunities to attract more customers and increase sales.

Strategic expansion initiatives With an accelerated plan for new store openings, Lenta is actively expanding its footprint and reaching untapped markets. This expansion strategy offers sales development representatives opportunities to explore new territories and engage with potential customers in emerging locations, driving sales volume and market penetration.

Similar companies to Lenta

Lenta Tech Stack

Lenta uses 8 technology products and services including Google Analytics, Adobe Fonts, jQuery, and more. Explore Lenta's tech stack below.

  • Google Analytics
    Analytics
  • Adobe Fonts
    Font Scripts
  • jQuery
    Javascript Libraries
  • Gridsome
    Page Builders
  • Amazon Web Services
    Platform As A Service
  • Video.js
    Video Players
  • Yandex Metrica
    Web Analytics
  • Apache
    Web Servers

Media & News

Lenta's Email Address Formats

Lenta uses at least 2 format(s):
Lenta Email FormatsExamplePercentage
First.Last@lenta.comJohn.Doe@lenta.com
98%
Last.First@lenta.comDoe.John@lenta.com
1%
Last@lenta.comDoe@lenta.com
1%

Frequently Asked Questions

What is Lenta's stock symbol?

Minus sign iconPlus sign icon
Lenta is a publicly traded company; the company's stock symbol is LNTA.L.

What is Lenta's official website and social media links?

Minus sign iconPlus sign icon
Lenta's official website is lentainvestor.com and has social profiles on LinkedIn.

How much revenue does Lenta generate?

Minus sign iconPlus sign icon
As of November 2024, Lenta's annual revenue reached $501B.

How many employees does Lenta have currently?

Minus sign iconPlus sign icon
As of November 2024, Lenta has approximately 10K employees across 5 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer Chief Executive Officer: H. T.Chief Product Officer: A. A.Chief Financial Officer: A. S.. Explore Lenta's employee directory with LeadIQ.

What industry does Lenta belong to?

Minus sign iconPlus sign icon
Lenta operates in the Retail industry.

What technology does Lenta use?

Minus sign iconPlus sign icon
Lenta's tech stack includes Google AnalyticsAdobe FontsjQueryGridsomeAmazon Web ServicesVideo.jsYandex MetricaApache.

What is Lenta's email format?

Minus sign iconPlus sign icon
Lenta's email format typically follows the pattern of . Find more Lenta email formats with LeadIQ.

How much funding has Lenta raised to date?

Minus sign iconPlus sign icon
As of November 2024, Lenta has raised $729M in funding. The last funding round occurred on Apr 04, 2019 for $729M.

When was Lenta founded?

Minus sign iconPlus sign icon
Lenta was founded in 1993.
Lenta

Lenta

Retail10001+ Employees

A high growth, distinctive hypermarket model

Lenta is one of the largest retail chains in Russia and the country's second largest hypermarket chain. The company was founded in 1993 in St. Petersburg. Lenta operates 144 hypermarkets in 71 cities across Russia and 41 supermarkets in Moscow and St. Petersburg with a total of approximately 905,739 sq.m. of selling space. The average Lenta hypermarket store has selling space of 6,100 sq m. The company operates six distribution centres for hypermarkets and one for supermarkets. The company's stores base themselves on price-led hypermarkets and supermarket scheme. Lenta has more than 9.0 million active loyalty cardholders and approximately 93% of all sales in Lenta stores are tied to our loyalty card. Lenta employs around 38,414 full time employees as of 31 December 2015.

The company's management team has a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, all of whom are committed to maintaining high standards of corporate governance and responsibility. Global Depository Receipts (GDRs) of Lenta Ltd. are listed on the London Stock Exchange and on the Moscow Exchange.

At Lenta we:
•give our nine million customers quality products at best prices
•adapt our hypermarket format tosuit local communities and locations
•fully integrate our supply chain and IT platform to allow efficiency and growth
•are pursuing an accelerated plan for new store openings
•benefit from the rapid growth in the Russian economy
•exert financial control and management discipline to reduce risk

Section iconCompany Overview

Stock Symbol
LNTA.L
Founded
1993
Employees
10001+

Section iconMedia & News

Section iconFunding & Financials

  • $729M

    Lenta has raised a total of $729M of funding over 3 rounds. Their latest funding round was raised on Apr 04, 2019 in the amount of $729M.

  • $1B

    Lenta's revenue is in the range of $1B

Section iconFunding & Financials

  • $729M

    Lenta has raised a total of $729M of funding over 3 rounds. Their latest funding round was raised on Apr 04, 2019 in the amount of $729M.

  • $1B

    Lenta's revenue is in the range of $1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.