What is Les Mills Asia Pacific's NAICS code?

Les Mills Asia Pacific's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Insights

Innovative Fitness Solutions Les Mills Asia Pacific offers a comprehensive suite of omni-channel fitness classes including live, virtual, and on-demand sessions, providing opportunities to tailor offerings for diverse customer segments and expand digital subscription sales.

Emerging Market Demand Recent launches such as SMARTSTEP, LES MILLS CEREMONY, and Pilates programs indicate a focus on innovative and trending fitness formats, presenting sales potential for new equipment, training modules, and facility upgrades.

Digital Engagement Growth Strategic partnerships like the one with Bango for digital subscription expansion highlight substantial opportunities to cross-sell digital platforms, streaming memberships, and app integrations to boost recurring revenue streams.

Market Expansion Opportunities The company's active presence across Asia Pacific and collaborations with regional industry leaders suggest potential expansion into new regional markets and targeted marketing campaigns to gain more club and facility partnerships.

Innovation and Trends Continuous investment in research and new trend-based training programs offer avenues to develop exclusive content and branded fitness solutions that can be marketed to premium gyms, boutique studios, and corporate wellness programs.

Les Mills Asia Pacific Tech Stack

Les Mills Asia Pacific uses 8 technology products and services including Hotjar, BootstrapCDN, jQuery CDN, and more. Explore Les Mills Asia Pacific's tech stack below.

Hotjar

Analytics

BootstrapCDN

Content Delivery Network

jQuery CDN

Content Delivery Network

Open Graph

Content Management System

Lazy.js

Javascript Frameworks

Cloudflare Bot Management

Security

X-Content-Type-Options

Web & Portal Technology

Piwik PRO Core

Web Analytics

Les Mills Asia Pacific Email Formats	Example	Percentage
First.Last@lesmills.com.au	John.Doe@lesmills.com.au	64%
First@lesmills.com.au	John@lesmills.com.au	32%
FirstL@lesmills.com.au	JohnD@lesmills.com.au	4%

Les Mills Asia Pacific Email Formats

Example

Percentage

First.Last@lesmills.com.au

John.Doe@lesmills.com.au

64%

First@lesmills.com.au

John@lesmills.com.au

32%

FirstL@lesmills.com.au

JohnD@lesmills.com.au

Frequently Asked Questions

Where is Les Mills Asia Pacific's headquarters located?

Les Mills Asia Pacific's main headquarters is located at 36 Thesiger Court Deakin, Australian Capital Territory 2600 Australia. The company has employees across 5 continents, including OceaniaAsiaEurope.

What is Les Mills Asia Pacific's official website and social media links?

Les Mills Asia Pacific's official website is lesmills.com.au and has social profiles on LinkedIn.

What is Les Mills Asia Pacific's SIC code NAICS code?

Les Mills Asia Pacific's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills Asia Pacific have currently?

As of May 2026, Les Mills Asia Pacific has approximately 234 employees across 5 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. H.Chief Operating Officer Les Mills Asia Pacific: H. D.Marketing Director: L. L.. Explore Les Mills Asia Pacific's employee directory with LeadIQ.

What industry does Les Mills Asia Pacific belong to?

Les Mills Asia Pacific operates in the Wellness and Fitness Services industry.

What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes HotjarBootstrapCDNjQuery CDNOpen GraphLazy.jsCloudflare Bot ManagementX-Content-Type-OptionsPiwik PRO Core.

What is Les Mills Asia Pacific's email format?

Les Mills Asia Pacific's email format typically follows the pattern of First.Last@lesmills.com.au. Find more Les Mills Asia Pacific email formats with LeadIQ.

When was Les Mills Asia Pacific founded?

Les Mills Asia Pacific was founded in 1997.

Les Mills Asia Pacific

Q: How many employees does Les Mills Asia Pacific have currently?

Les Mills Asia Pacific has approximately 234 employees.

Q: What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes LinkedIn, AdRoll, Bootstrap, Facebook Pixel, Animate.css.

Wellness and Fitness ServicesAustralian Capital Territory, Australia201-500 Employees

Les Mills Asia Pacific operates within the wellness and fitness services sector, focusing on group fitness and team training programs. The organization provides instructor training, marketing support, and a Group Fitness Management system designed to help partner facilities attract and retain members. Its offering spans live, virtual, and on-demand classes, content for integration into clients' apps or websites, and premium equipment, along with signature programs such as BODYCOMBAT, BODYPUMP, RPM and BODYBALANCE.

Based in Deakin, Australian Capital Territory, the company serves club partners across the Asia Pacific region and is described as a global market leader in group fitness. A dedicated Business Partnership Manager collaborates with each partner to provide tailored solutions and ongoing business analysis, and in 2025 the firm launched SMARTSTEP to transform studio experiences.

Insights

Similar companies to Les Mills Asia Pacific