What is Les Mills Asia Pacific's NAICS code?

Les Mills Asia Pacific's NAICS code is 71394 (Fitness and Recreational Sports Centers).

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Omni-channel Engagement Leverage Les Mills Asia Pacific’s multi-channel fitness delivery (Live, Virtual, On-Demand) and integration capabilities to offer scalable subscription bundles, white-label studios, and API access for partner apps to expand reach and drive incremental revenue.

Facility Growth Focus Target club partners with dedicated Business Partnership Managers and data-driven analysis to upsell advanced group fitness management systems, instructor training, and marketing support that boost member acquisition, retention, and average spend.

Premium Programs Capitalize on in-demand Signature programs (BODYCOMBAT, BODYPUMP, RPM, BODYBALANCE) and new CEREMONY lines to package tiered offerings for facilities seeking differentiated class experiences and higher class utilization.

Technology & Data Align with Les Mills’ technology stack (HubSpot, Google Ads, AdRoll, Hotjar, Piwik PRO) to deploy targeted campaigns, churn reduction experiments, and analytics-backed upsell opportunities for gym networks and enterprise clients.

Strategic Partnerships Explore co-marketing and distribution partnerships leveraging recent launches (SmartSTEP, Pilates, Ceremonies) and global reach to extend digital fitness subscriptions, equipment sales, and cross-border expansion for regional operators.

Les Mills Asia Pacific Tech Stack

Les Mills Asia Pacific uses 8 technology products and services including AdRoll, Google Ads, Hotjar, and more. Explore Les Mills Asia Pacific's tech stack below.

Advertising

Advertising

Analytics

Applicant Tracking Systems

Marketing Automation

Web Analytics

Les Mills Asia Pacific Email Formats	Example	Percentage
First.Last@lesmills.com.au	John.Doe@lesmills.com.au	67%
First@lesmills.com.au	John@lesmills.com.au	30%
FirstL@lesmills.com.au	JohnD@lesmills.com.au	3%

Les Mills Asia Pacific Email Formats

Example

Percentage

First.Last@lesmills.com.au

John.Doe@lesmills.com.au

67%

First@lesmills.com.au

John@lesmills.com.au

30%

FirstL@lesmills.com.au

JohnD@lesmills.com.au

Frequently Asked Questions

What is Les Mills Asia Pacific's official website and social media links?

Les Mills Asia Pacific's official website is lesmills.com.au and has social profiles on LinkedIn.

How much revenue does Les Mills Asia Pacific generate?

As of August 2026, Les Mills Asia Pacific's annual revenue is estimated to be $50M - $100M.

What is Les Mills Asia Pacific's SIC code and NAICS code?

Les Mills Asia Pacific's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills Asia Pacific have currently?

As of August 2026, Les Mills Asia Pacific has approximately 230 employees across 4 continents, including Oceania, Asia and Europe. Key team members include Chief Executive Officer: R. H., Chief Operating Officer Les Mills Asia Pacific: H. D. and Marketing Director: L. L. Explore Les Mills Asia Pacific's employee directory with LeadIQ.

What industry does Les Mills Asia Pacific belong to?

Les Mills Asia Pacific operates in the Wellness and Fitness Services industry.

What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes AdRoll, Google Ads, Hotjar, iCIMS, Mailchimp, Microsoft 365, HubSpot and Piwik PRO Core.

What is Les Mills Asia Pacific's email format?

Les Mills Asia Pacific's email format typically follows the pattern of First.Last@lesmills.com.au. Find more Les Mills Asia Pacific email formats with LeadIQ.

When was Les Mills Asia Pacific founded?

Les Mills Asia Pacific was founded in 1997.

Les Mills Asia Pacific

Q: How many employees does Les Mills Asia Pacific have currently?

Les Mills Asia Pacific has approximately 230 employees.

Q: What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes Google Ads Conversion Tracking, Google Tag Manager, Google Ads, gstatic.com, PHP.

Wellness and Fitness ServicesAustralian Capital Territory, Australia201-500 Employees

Les Mills Asia Pacific operates within the wellness and fitness services sector, focusing on group fitness and team training programs. The organization provides instructor training, marketing support, and a Group Fitness Management system designed to help partner facilities attract and retain members. Its offering spans live, virtual, and on-demand classes, content for integration into clients' apps or websites, and premium equipment, along with signature programs such as BODYCOMBAT, BODYPUMP, RPM and BODYBALANCE.

Based in Deakin, Australian Capital Territory, the company serves club partners across the Asia Pacific region and is described as a global market leader in group fitness. A dedicated Business Partnership Manager collaborates with each partner to provide tailored solutions and ongoing business analysis, and in 2025 the firm launched SMARTSTEP to transform studio experiences.

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