What is Les Mills Asia Pacific's NAICS code?

Les Mills Asia Pacific's NAICS code is 71394 (Fitness and Recreational Sports Centers).

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omni-channel reach Leverage Les Mills Asia Pacific’s integrated Live, Virtual + On-Demand class ecosystem and omnichannel fitness solutions to propose partnerships that extend gym member engagement, retention, and acquisition across facilities and digital platforms.

partner-driven growth Utilize the dedicated Business Partnership Manager model to upsell tailored business solutions, analytics, and ongoing support that optimize member retention and facility performance in collaboration with club partners.

dataDriven value Offer data and analytics services tied to the Group Fitness Management system to help facilities track engagement, usage, and ROI, enabling targeted promotions and informed expansion decisions.

new offerings Highlight opportunities to upsell or bundle the latest signature programs and new concepts (for example Ceremonies, SMARTSTEP, Pilates) as clubs seek to refresh their class rosters and attract diverse demographics, including Gen Z.

digital ecosystem Position partnerships around digital content distribution, app/website integrations, and subscription accessibility (e.g., Bango partnership implications) to broaden reach, drive digital memberships, and scale across regions.

Les Mills Asia Pacific Tech Stack

Les Mills Asia Pacific uses 8 technology products and services including AdRoll, Google Ads, Hotjar, and more. Explore Les Mills Asia Pacific's tech stack below.

Advertising

Advertising

Analytics

Applicant Tracking Systems

Marketing Automation

Web Analytics

Les Mills Asia Pacific Email Formats	Example	Percentage
First.Last@lesmills.com.au	John.Doe@lesmills.com.au	67%
First@lesmills.com.au	John@lesmills.com.au	30%
FirstL@lesmills.com.au	JohnD@lesmills.com.au	3%

Les Mills Asia Pacific Email Formats

Example

Percentage

First.Last@lesmills.com.au

John.Doe@lesmills.com.au

67%

First@lesmills.com.au

John@lesmills.com.au

30%

FirstL@lesmills.com.au

JohnD@lesmills.com.au

Frequently Asked Questions

What is Les Mills Asia Pacific's official website and social media links?

Les Mills Asia Pacific's official website is lesmills.com.au and has social profiles on LinkedIn.

How much revenue does Les Mills Asia Pacific generate?

As of September 2026, Les Mills Asia Pacific's annual revenue is estimated to be $50M - $100M.

What is Les Mills Asia Pacific's SIC code and NAICS code?

Les Mills Asia Pacific's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills Asia Pacific have currently?

As of September 2026, Les Mills Asia Pacific has approximately 230 employees across 4 continents, including Oceania, Asia and Europe. Key team members include Chief Executive Officer: R. H., Chief Operating Officer Les Mills Asia Pacific: H. D. and Head Trainer, Team Coach, Senior Trainer & Presenter: Y. S. T. Explore Les Mills Asia Pacific's employee directory with LeadIQ.

What industry does Les Mills Asia Pacific belong to?

Les Mills Asia Pacific operates in the Wellness and Fitness Services industry.

What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes AdRoll, Google Ads, Hotjar, iCIMS, Mailchimp, Microsoft 365, HubSpot and Piwik PRO Core.

What is Les Mills Asia Pacific's email format?

Les Mills Asia Pacific's email format typically follows the pattern of First.Last@lesmills.com.au. Find more Les Mills Asia Pacific email formats with LeadIQ.

When was Les Mills Asia Pacific founded?

Les Mills Asia Pacific was founded in 1997.

Les Mills Asia Pacific

Q: How many employees does Les Mills Asia Pacific have currently?

Les Mills Asia Pacific has approximately 230 employees.

Q: What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes Google Ads Conversion Tracking, Google Tag Manager, Google Ads, gstatic.com, PHP.

Wellness and Fitness ServicesAustralian Capital Territory, Australia201-500 Employees

Les Mills Asia Pacific operates within the wellness and fitness services sector, focusing on group fitness and team training programs. The organization provides instructor training, marketing support, and a Group Fitness Management system designed to help partner facilities attract and retain members. Its offering spans live, virtual, and on-demand classes, content for integration into clients' apps or websites, and premium equipment, along with signature programs such as BODYCOMBAT, BODYPUMP, RPM and BODYBALANCE.

Based in Deakin, Australian Capital Territory, the company serves club partners across the Asia Pacific region and is described as a global market leader in group fitness. A dedicated Business Partnership Manager collaborates with each partner to provide tailored solutions and ongoing business analysis, and in 2025 the firm launched SMARTSTEP to transform studio experiences.

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