Growth and scale Les Mills New Zealand operates 12 clubs nationwide with 501-1000 employees, signaling a substantial market footprint and potential for enterprise partnerships, corporate wellness programs, and B2B health benefits offerings.

Expansion opportunities Recent investments in facilities and new program launches such as BODYCOMBAT XR and Pilates-inspired workouts indicate ongoing growth and a willingness to adopt innovative fitness technologies, creating upsell paths for premium memberships, digital content platforms, and wearable integrations.

Digital engagement Active presence across social platforms and digital tools (Instagram, TikTok, DoubleClick Floodlight) suggests opportunities to pitch digital marketing partnerships, sponsorships, influencer campaigns, and member acquisition services tailored to a wellness audience.

Wellness partnerships Historically aligned with airline wellness programs and inflight fitness series, there is a track record of corporate and travel-sector collaborations that can be expanded with partnerships in corporate benefits, travel-retreats, and employer-sponsored wellness initiatives.

Financial profile With revenue in the 10 to 25 million range and a focused growth strategy, there is scope for solutions in scalable LMS or CRM tooling, member experience platforms, and facility management software to optimize operations across multiple locations.