Growing Sales Leadership The recent appointment of Jill Stang as VP of sales and business development highlights a strategic focus on expanding sales channels and strengthening relationships with key customers, presenting opportunities for targeted outreach and partnership development.

Industry Reputation Lesaffre’s long-standing history since 1853 and its leadership in yeast and baking ingredients position it as a trusted brand, creating opportunities to leverage brand loyalty and mention innovations in marketing efforts or new product lines.

Market Diversification Serving multiple segments such as artisan, wholesale, retail, and foodservice markets across North America suggests potential for tailored solutions and expanding product offerings to meet specific needs within each segment.

Innovative Product Range Offering conventional, organic, and non-GMO baking solutions opens up sales avenues with health-conscious and sustainability-focused customers, allowing for targeted pitches around organic and clean-label product trends.

Financial Scope With revenues between 50 million and 100 million dollars and a growing company profile, there is significant potential to introduce higher-volume or specialized ingredients, especially in markets demanding quality and innovation.