Expanding Customer Base With a credit customer base nearing 700,000 primarily from underrepresented middle to lower-income Black communities, there is significant opportunity to tailor financial and consumer products to meet their evolving needs and foster loyalty.

Geographical Reach The extensive network of over 600 stores across metro and rural South Africa, along with a presence in neighboring countries, offers opportunities for targeted expansion, regional marketing campaigns, and personalized local promotions.

Digital Engagement Leveraging the company's existing digital tools such as Google Analytics and Google Tag Manager could enhance customer insights, enabling more refined targeting strategies and personalized marketing efforts aimed at increasing sales.

Partnership Opportunities The successful partnership with Pargo for logistics and pickup points highlights potential for expanding partnerships with logistics providers and enhancing omnichannel sales channels to improve customer convenience and boost transaction volume.

Market Position As South Africa’s largest furniture retailer with a strong brand presence and a focus on credit sales, there is an opportunity to cross-sell complementary home products and expand financial service offerings, driving growth across multiple revenue streams.