LeadIQ logo
Learn more at LeadIQ.com

Insights

Product Innovation Lew’s is an established rod and reel brand under Rather Outdoors with a history of continuous product innovation and updated tooling, signaling ongoing R&D investment and opportunities to upsell advanced reels, limited editions, or coastal/freshwater specialized lines to retailers and pro teams.

Recent Launch The June 2026 Custom TLX 150 baitcast reel launch creates a sales moment to highlight new technology to distributors, pro shops, and online retailers, offering cross-sell opportunities with compatible rods and accessories.

Growth Backing Ownership by BDT Capital Partners since 2019 and strategic branding as Rather Outdoors since 2020 suggest stable capital backing and potential for channel expansion, co-branded campaigns, and enhanced distribution partnerships across sporting goods retailers.

Market Position With revenue in the $1M–$10M range and a focused product line, Lew’s can pursue mid-tier retailer placements, regional pro-deals, and performance-focused marketing partnerships to accelerate penetration in both coastal and freshwater segments.

Tech & Experience A tech stack spanning CRM, analytics, ERP-like tools, and customer feedback platforms indicates readiness for data-driven selling, personalized promotions, and targeted outreach to anglers, pro staff, and fishing clubs to drive repeat purchases.

Similar companies to Lew's Fishing - A Rather Outdoors Brand

Lew's Fishing - A Rather Outdoors Brand Tech Stack

Lew's Fishing - A Rather Outdoors Brand uses 8 technology products and services including HubSpot Analytics, iCIMS, Drupal, and more. Explore Lew's Fishing - A Rather Outdoors Brand's tech stack below.

Media & News

Lew's Fishing - A Rather Outdoors Brand's Email Address Formats

Lew's Fishing - A Rather Outdoors Brand uses at least 4 email formats:
Lew's Fishing - A Rather Outdoors Brand Email FormatsExamplePercentage
FLast@lews.comJDoe@lews.com
88%
First@lews.comJohn@lews.com
5%
F_Last@lews.comJ_Doe@lews.com
4%
LastF@lews.comDoeJ@lews.com
3%

Frequently Asked Questions

What is Lew's Fishing - A Rather Outdoors Brand's phone number?

Minus sign iconPlus sign icon You can contact Lew's Fishing - A Rather Outdoors Brand's main corporate office by phone at
+1-803-941-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lew's Fishing - A Rather Outdoors Brand's official website and social media links?

Minus sign iconPlus sign iconLew's Fishing - A Rather Outdoors Brand's official website is lews.com and has social profiles on LinkedIn.

How much revenue does Lew's Fishing - A Rather Outdoors Brand generate?

Minus sign iconPlus sign icon As of August 2026, Lew's Fishing - A Rather Outdoors Brand's annual revenue is estimated to be $1M - $10M.

What is Lew's Fishing - A Rather Outdoors Brand's NAICS code?

Minus sign iconPlus sign iconLew's Fishing - A Rather Outdoors Brand's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Lew's Fishing - A Rather Outdoors Brand have currently?

Minus sign iconPlus sign iconAs of August 2026, Lew's Fishing - A Rather Outdoors Brand has approximately 66 employees across 2 continents, including North America and Africa. Key team members include Chief Executive Officer: K. E., Chief Executive Officer: L. R. and Vice President Of Financial Planning Analysis: M. M. Explore Lew's Fishing - A Rather Outdoors Brand's employee directory with LeadIQ.

What industry does Lew's Fishing - A Rather Outdoors Brand belong to?

Minus sign iconPlus sign iconLew's Fishing - A Rather Outdoors Brand operates in the Sporting Goods Manufacturing industry.

What technology does Lew's Fishing - A Rather Outdoors Brand use?

Minus sign iconPlus sign iconLew's Fishing - A Rather Outdoors Brand's tech stack includes HubSpot Analytics, iCIMS, Drupal, Zendesk, Mailchimp, Microsoft 365, Qualtrics and Piwik PRO Core.

What is Lew's Fishing - A Rather Outdoors Brand's email format?

Minus sign iconPlus sign iconLew's Fishing - A Rather Outdoors Brand's email format typically follows the pattern of FLast@lews.com. Find more Lew's Fishing - A Rather Outdoors Brand email formats with LeadIQ.
Lew's Fishing - A Rather Outdoors Brand logo

Lew's Fishing - A Rather Outdoors Brand

Sporting Goods ManufacturingMissouri, United States51-200 Employees

Lew's Fishing - A Rather Outdoors Brand is a U.S. sporting goods manufacturer focused on fishing rods and reels. The company emphasizes ongoing product innovation, with lines redesigned using modern features and materials while preserving the tradition established by founder Lew Childre. Based in Springfield, Missouri, it operates within the fishing tackle market as a long-standing brand.

Its customers are anglers seeking reliable, high-performance gear for coastal and freshwater fishing, with products designed to address practical fishing challenges. A notable recent development is the June 2026 launch of the Custom TLX 150 baitcast reel, built for coastal and freshwater anglers.

Section iconCompany Overview

Phone number
+1-803-941-****
Website
lews.com
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    Lew's Fishing - A Rather Outdoors Brand's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at Lew's Fishing - A Rather Outdoors Brand
    K. E.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Lew's Fishing - A Rather Outdoors Brand
    L. R.
    Chief Executive Officer
    Mobile Phone
  • Vice President Of Financial Planning Analysis at Lew's Fishing - A Rather Outdoors Brand
    M. M.
    Vice President Of Financial Planning Analysis
    Mobile Phone
  • Controller at Lew's Fishing - A Rather Outdoors Brand
    B. O.
    Controller
    Mobile Phone
  • On Route Supervisor at Lew's Fishing - A Rather Outdoors Brand
    G. H.
    On Route Supervisor
    Mobile Phone

Employee Directory

  • On Route Supervisor at Lew's Fishing - A Rather Outdoors Brand
    G. H.
    On Route Supervisor
    Mobile Phone
  • Senior Manager Direct To Consumer Ecommerce at Lew's Fishing - A Rather Outdoors Brand
    S. A.
    Senior Manager Direct To Consumer Ecommerce
    Mobile Phone
  • Office Manager at Lew's Fishing - A Rather Outdoors Brand
    C. S.
    Office Manager
    Mobile Phone
  • Product Development Coordinator at Lew's Fishing - A Rather Outdoors Brand
    T. M.
    Product Development Coordinator
    Mobile Phone
  • Specialist at Lew's Fishing - A Rather Outdoors Brand
    T. K.
    Specialist
    Mobile Phone

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.