Small team Target the dealership’s small team size (2-10 employees) with lean, high-impact B2B solutions such as streamlined CRM add-ons, affordable marketing automation, and outsourced IT support to maximize efficiency and ROI.

Local market Capitalize on their Lansing, Michigan location by offering regionally tailored advertising, local SEO enhancements, and dealership-specific digital marketing packages to boost foot traffic and local lead generation.

Digital footprint Leverage their existing tech stack (site analytics pixels, tag management, and Vue.js front-end) to propose advanced analytics, conversion rate optimization, and privacy-friendly tracking enhancements for smarter marketing spend.

Revenue band With annual revenue in the 1-10 million range, present scalable solutions that align with growth goals such as process automation, inventory management integrations, and affordable cloud-based services to drive margin improvement.

Competitive lens Position offerings against larger peers in the region by emphasizing cost efficiency, rapid deployment, and personalized support, while highlighting measurable ROI and quick wins to differentiate from bigger rivals.