Electric Vehicle Expansion Lexus of Towson's recent partnership with ChargePoint and the offering of at-home chargers indicate a strategic focus on electric vehicle infrastructure, suggesting opportunities for expanding related charging solutions or EV-specific accessories.

Luxury Market Focus With a premium brand like Lexus and its proximity to other luxury brands such as Porsche and BMW, there is a strong potential to target high-end customers seeking bespoke services, customizations, and financing options.

Technology Integration The use of diverse digital tools and platforms like Google Maps, Criteo, and AngularJS highlights a digitally savvy customer base; this presents opportunities for digital marketing services, online lead generation, and innovative customer engagement solutions.

Customer Loyalty Opportunities The dealership's affiliation with multiple franchises indicates its capability to cross-sell service packages and vehicle accessories, including EV charging solutions, service plans, and lifestyle-related add-ons to existing customers.

Growth and Outreach Given the relatively modest revenue and employee figures, there is untapped potential for expanding marketing efforts and customer outreach initiatives focused on electric vehicle adoption and premium automotive services to increase sales volumes.