Independent scale LG2 is the largest independent agency in Canada with a multi-city footprint (Montreal, Quebec City, Toronto) and a sizable team, presenting a compelling value proposition to brands seeking autonomy, local market leadership, and a broad creative capability.

Senior leadership stability Recent leadership transition in Montreal with Julie Pilon as president signals growth momentum and potential for cross-sell opportunities across its client roster, especially in strategic branding and regional expansion initiatives.

Creative and tech edge LG2 combines creative services with data-driven tooling (Power BI, MongoDB, Google Ads, Jira, Confluence) enabling performance-focused campaigns; opportunities exist to upsell advanced analytics, measurement, and martech integration for clients seeking measurable brand impact.

Cross-industry momentum Active collaborations with notable partners (National Bank of Canada, PLQ Strava initiative) and recent executive hires in technology and AI indicate readiness to offer innovative campaigns and AI-enabled branding solutions to financial services, retail, and consumer brands.

Financial scale and reach With revenue in the broad $100M–$250M band and a 450+ person workforce, LG2 presents a stable, mid-market agency partner with the capacity to take on large branding programs, integrated campaigns, and ongoing marketing transformations for sizable clients.