Strategic leadership Recent leadership change with Rebecca Dinstuhl named president in 2024 presents a buying window for refreshed marketing and event sponsorship opportunities tied to the Liberty Bowl Festival and related activities.

Community & partnerships Active collaborations with sports, education, and community groups (CFP Foundation, High School Showcase, Best In Game Presentation) signal opportunities for sponsorship, charitable campaigns, and school-focused marketing initiatives.

Sponsorship expansion History of festival growth and venue expansion suggests capacity for increasing sponsorship packages, experiential activations, and ticketed fan engagement at multiple events during bowl season.

Digital footprint Reliance on established web tech ( Joomla, Apache, jQuery UI) plus modern security training (KnowBe4) indicates potential for digital marketing services, website optimization, and security/compliance offerings to support events and promotions.

Financial thoughtfully Revenue under $1M and a niche advertising services profile point to value-driven, scalable marketing solutions, sponsorship sales, and cost-effective cross-promotional campaigns with measurable ROI.