Local ownership Leverage Liberty Home Solutions’ locally owned, owner-led approach (Bob Huntoon and Steve Chadwick) to emphasize personalized, direct engagement and avoid middlemen, appealing to customers who value transparency and tailored remodel solutions.

Comprehensive remodels Position as a one-stop remodel partner for Springfield area homeowners, offering a broad suite of services from siding and windows to sunrooms, patios, and bathroom remodels, enabling cross-sell of complementary upgrades during a single project.

Lifetime warranty Highlight the lifetime warranty on products to reduce perceived risk, support premium pricing discussions, and differentiate from competitors who may not offer long-term guarantees.

Direct sales culture Capitalize on the unique selling point that owners personally interact with clients rather than sales reps to build trust, shorten sales cycles, and generate referrals through stronger relationship-driven conversations.

Digital presence & tooling Explore sales opportunities through the company’s tech stack (WordPress, Shopify, Google Workspace) and digital channels (Facebook, Optimizely) to optimize lead capture, scheduling of free design consultations, and targeted local marketing to drive inquiries.