Niche Market Focus Licorice International specializes in a highly specific product segment of European and gourmet licorice, catering to a dedicated customer base that values specialty candies. There is potential to expand sales by promoting premium and rare licorice varieties to connoisseurs and specialty retailers.

Growing Online Presence With a user-friendly website built on Shopify and a focus on online sales, the company shows significant digital engagement. Opportunities exist to enhance online marketing, develop subscription services, and leverage e-commerce trends to increase order volumes and customer loyalty.

Expansion Activities Recent expansion into New York and opening a second retail store indicate active growth efforts and increased brand visibility. These developments suggest potential for partnership opportunities or retail collaborations in new markets to boost sales.

International Customer Base Serving customers in 23 countries presents an opportunity to establish international distribution partnerships, expand marketing efforts globally, and sell exclusive or region-specific licorice products to meet diverse consumer preferences worldwide.

Operational Agility With a small team and modern tech stack including Shopify and delivery services like UPS and USPS, the company is well-positioned to scale operations efficiently. There is scope to offer bulk or wholesale buying options, targeting specialty stores and gift shops to increase revenue streams.