Insights

Expanding Store Network Lidl Bulgaria has rapidly increased its store presence from 14 to 137 locations across 58 cities, indicating strong growth momentum and potential access points for new supplier or service partnerships in multiple regional markets.

Investment in Modernization Recent investments exceeding 7 million euros in new store openings and renovations in cities like Sofia, Burgas, Plovdiv, and Lom highlight opportunities for suppliers related to store equipment, technology upgrades, and retail services targeting modern retail environments.

Local Sourcing Initiatives Supporting over 270 Bulgarian producers demonstrates Lidl's focus on local procurement, presenting opportunities for regional suppliers and manufacturers seeking to expand their distribution channels in a fast-growing retail chain.

Sustainability and Responsibility Lidl's commitment to responsible business practices and sustainable operations suggests potential for partnerships in eco-friendly packaging, energy-efficient solutions, and corporate social responsibility projects aligned with their long-term environmental goals.

Market Leadership & Trust Achieving the position of Bulgaria's market leader in retail indicates a dominant customer base and high brand loyalty, making it a strategic partner for brands aiming to leverage Lidl’s extensive market reach and customer engagement for promotional or co-branding activities.

Similar companies to Lidl Bulgaria

Lidl Bulgaria Tech Stack

Lidl Bulgaria uses 8 technology products and services including Kameleoon, GDPR, Open Graph, and more. Explore Lidl Bulgaria's tech stack below.

  • Kameleoon
    A/B Testing
  • GDPR
    Certificates
  • Open Graph
    Content Management System
  • Stimulus
    Javascript Frameworks
  • Nuxt.js
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Nginx
    Web Servers

Lidl Bulgaria's Email Address Formats

Lidl Bulgaria uses at least 2 format(s):
Lidl Bulgaria Email FormatsExamplePercentage
First.Last@lidl.bgJohn.Doe@lidl.bg
100%

Frequently Asked Questions

Where is Lidl Bulgaria's headquarters located?

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Lidl Bulgaria's main headquarters is located at 2 Donka Ushlinova Sofia, Sofia-grad 1756 Bulgaria. The company has employees across 2 continents, including EuropeAsia.

What is Lidl Bulgaria's official website and social media links?

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Lidl Bulgaria's official website is jobs.lidl.bg and has social profiles on LinkedIn.

What is Lidl Bulgaria's SIC code NAICS code?

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Lidl Bulgaria's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Lidl Bulgaria have currently?

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As of April 2026, Lidl Bulgaria has approximately 668 employees across 2 continents, including EuropeAsia. Key team members include Chief Financial Officer: L. H.Head Of Corporate Affairs: E. K.Head Of Legal: E. G.. Explore Lidl Bulgaria's employee directory with LeadIQ.

What industry does Lidl Bulgaria belong to?

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Lidl Bulgaria operates in the Retail industry.

What technology does Lidl Bulgaria use?

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Lidl Bulgaria's tech stack includes KameleoonGDPROpen GraphStimulusNuxt.jsRequireJSSwiperNginx.

What is Lidl Bulgaria's email format?

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Lidl Bulgaria's email format typically follows the pattern of First.Last@lidl.bg. Find more Lidl Bulgaria email formats with LeadIQ.

Lidl Bulgaria

RetailSofia-grad, Bulgaria501-1000 Employees

Вече почти 15 години Lidl е част от ежедневието на българските потребители. 

Започнахме през 2010 г. с 14 магазина, отворени в един и същи ден. Днес имаме 137 обекта в 58 населени места. С всяка нова локация сме все по-близо до хората и създаваме все повече възможности за умно пазаруване.

Нашата мисия? Да правим качествените продукти масово достъпни. Всеки ден. За всеки. 🎯

Собствените ни марки са в сърцето на това, което правим. Те са нашият начин да гарантираме качество, на което можеш да се довериш, и цени, които са в твоя полза. От колбаси и млечни продукти до традиционни български вкусове от „Родна стряха“, както и текстил, инструменти, препарати и разнообразие от стоки, които покриват нуждите на всяко домакинство.

Работим с над 270 български производители. 👨🌾 Защото вярваме в родното. Вярваме, че когато подкрепяме местното производство, подкрепяме и бъдещето на икономиката ни. 

Като смарт ритейлър, знаем, че отговорността не е просто дума – тя е част от всяко наше решение. С мисъл за нашето по-добро утре инвестираме в устойчиви практики, в каузи и инициативи с дългосрочен ефект. За нас печалбата не е на всяка цена – по-важно е да правим бизнес по отговорен и устойчив начин, с грижа към служителите, околната среда и обществото. 

Всичко това ни превръща в предпочитан избор за клиенти, служители и партньори. През януари 2025 г. станахме лидер на ритейл пазара в България по пазарен дял за 2024 г. Но за нас успехът не е само в цифрите. Той е в доверието на клиентите. В партньорствата, които изграждаме. И в усилията на над 4000 души в #teamlidl, които правят Lidl това, което е.

Section iconCompany Overview

Headquarters
2 Donka Ushlinova Sofia, Sofia-grad 1756 Bulgaria
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Lidl Bulgaria's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Lidl Bulgaria's revenue is estimated to be in the range of $1B$10B

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