Insights

Expansion momentum Lidl Romania is actively expanding with multiple store openings in 2026 across new locations (Moldova Nouă, Sântandrei, Mediaș, Sibiu area) and ongoing headcount growth, presenting recurring sales opportunities through new store onboarding, local supplier engagements, and regional promotions.

Headcount growth Each new store opening adds dozens of roles, signaling rising labor needs, logistics support, and training requirements. This creates upsell potential for workforce solutions, local inventory systems, training platforms, and in-store technology implementations.

Digital adoption Lidl Romania already utilizes SAP SuccessFactors, Power BI, Adobe Experience Cloud, Google Workspace, and other enterprise tools, indicating openness to advanced analytics, HR tech, marketing automation, and cloud-based collaboration solutions to optimize operations and customer engagement.

Sustainability focus Lidl emphasizes responsible practices across people, society, and environment, aligning with opportunities in sustainable packaging, energy efficiency, waste reduction, and supplier sustainability programs that can be offered as value-added services.

Scale and reach As part of the Schwarz group with a substantial footprint in Europe, Lidl Romania can be targeted for cross-border procurement, centralized logistics optimization, and multi-country loyalty or promotional campaigns leveraging existing vendor networks and technology platforms.

Similar companies to Lidl România

Lidl România Tech Stack

Lidl România uses 8 technology products and services including Hotjar, SAP SuccessFactors, Power BI, and more. Explore Lidl România's tech stack below.

Lidl România's Email Address Formats

Lidl România uses at least 3 email formats:
Lidl România Email FormatsExamplePercentage
First.Last@lidl.roJohn.Doe@lidl.ro
83%
Last@lidl.roDoe@lidl.ro
16%
First.Middle@lidl.roJohn.Michael@lidl.ro
1%

Frequently Asked Questions

What is Lidl România's official website and social media links?

Minus sign iconPlus sign icon
Lidl România's official website is lidl.ro and has social profiles on LinkedIn.

How much revenue does Lidl România generate?

Minus sign iconPlus sign icon
As of September 2026, Lidl România's annual revenue is estimated to be $10M - $25M.

What is Lidl România's NAICS code?

Minus sign iconPlus sign icon
Lidl România's NAICS code is 44-45 - Retail Trade.

How many employees does Lidl România have currently?

Minus sign iconPlus sign icon
As of September 2026, Lidl România has approximately 3K employees across 3 continents, including Europe, North America and Asia. Key team members include Ceo: J. A. C. V., Chief Customer&marketing Officer | Board Member: S. F. and Head Of Portfolio Management And Organization: D. G. Explore Lidl România's employee directory with LeadIQ.

What industry does Lidl România belong to?

Minus sign iconPlus sign icon
Lidl România operates in the Retail industry.

What technology does Lidl România use?

Minus sign iconPlus sign icon
Lidl România's tech stack includes Hotjar, SAP SuccessFactors, Power BI, SAP, Adobe Experience Cloud, Google Workspace, Citrix and VMware.

What is Lidl România's email format?

Minus sign iconPlus sign icon
Lidl România's email format typically follows the pattern of First.Last@lidl.ro. Find more Lidl România email formats with LeadIQ.

When was Lidl România founded?

Minus sign iconPlus sign icon
Lidl România was founded in 1973.
Lidl România logo

Lidl România

RetailBucurești, Romania1001-5000 Employees

Lidl România is a retail operator that has served the Romanian market since October 2011, building a broad network of stores across the country. A substantial workforce supports activities across stores, logistics centers, and the central office. It is part of Lidl Group, which is headquartered in Neckarsulm and operates within the European grocery retail landscape as a major player. The company describes its approach as responsible toward people, society, and the environment, linking sustainability to its everyday commitment to quality.

The Romania-based operation is headquartered in Bucharest and maintains a national logistics and distribution network to support its store network. The Lidl Group’s broader footprint includes thousands of stores and numerous logistics centers across 30 countries, illustrating its scale. In a recent development, Lidl Romania announced plans to expand its footprint with more than 40 new stores in the coming year. The combination of a large store network and a broad logistics capability positions Lidl Romania as a major participant in Romania’s retail landscape.

Section iconCompany Overview

Website
lidl.ro
NAICS Code
44-45 - Retail Trade
Founded
1973
Employees
1001-5000

Section iconFunding & Financials

  • $10M - $25M

    Lidl România's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.