Insights

Rapid Market Growth Lifepal operates as Indonesia's largest digital insurance marketplace with a user base reaching around 2 million monthly, indicating a significant opportunity to target digital-first insurance consumers and expand product offerings.

Strategic Acquisitions Recent acquisitions by notable insurtech players like Roojai Group highlight an active consolidation trend, presenting opportunities to collaborate or provide complementary services to strengthen market positioning.

Diversified Insurance Focus Lifepal's partnership with healthcare providers like APRIL International and its broad portfolio covering health, car, and employee insurance suggest a potential to cross-sell and expand into emerging insurance categories and niche markets.

Technology-Driven Approach With a technology stack featuring Google AdSense, Bing Ads, and customer service tools like Zendesk and Mailchimp, Lifepal's digital engagement model allows for targeted marketing campaigns and personalized customer outreach, ideal for upselling and customer retention strategies.

Financial Scale and Investment With revenues estimated between $100M and $250M and previous Series A funding of $9 million, Lifepal demonstrates financial stability and growth potential, making it a compelling partner for joint ventures, product integrations, or technology solutions aimed at expanding their market reach.

Lifepal Tech Stack

Lifepal uses 8 technology products and services including Google AdSense, Bing Ads, Webpack, and more. Explore Lifepal's tech stack below.

  • Google AdSense
    Advertising
  • Bing Ads
    Advertising Networks
  • Webpack
    Development
  • Zendesk
    Documentation Tools
  • Microsoft 365
    Email
  • Mailchimp
    Email
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management

Media & News

Lifepal's Email Address Formats

Lifepal uses at least 1 format(s):
Lifepal Email FormatsExamplePercentage
First.Last@lifepal.co.idJohn.Doe@lifepal.co.id
76%
First.Middle@lifepal.co.idJohn.Michael@lifepal.co.id
17%
First@lifepal.co.idJohn@lifepal.co.id
4%
Last@lifepal.co.idDoe@lifepal.co.id
3%

Frequently Asked Questions

Where is Lifepal's headquarters located?

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Lifepal's main headquarters is located at 9 17th Floor Cibis Jakarta, Jakarta Indonesia. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Lifepal's official website and social media links?

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Lifepal's official website is lifepal.co.id and has social profiles on LinkedIn.

What is Lifepal's NAICS code?

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Lifepal's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Lifepal have currently?

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As of February 2026, Lifepal has approximately 136 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Head Of Engineering: U. N.Co-Founder: R. M.Co-Founder: G. C. F.. Explore Lifepal's employee directory with LeadIQ.

What industry does Lifepal belong to?

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Lifepal operates in the Insurance industry.

What technology does Lifepal use?

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Lifepal's tech stack includes Google AdSenseBing AdsWebpackZendeskMicrosoft 365MailchimpreCAPTCHAGoogle Tag Manager.

What is Lifepal's email format?

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Lifepal's email format typically follows the pattern of First.Last@lifepal.co.id. Find more Lifepal email formats with LeadIQ.

When was Lifepal founded?

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Lifepal was founded in 2018.

Lifepal

InsuranceJakarta, Indonesia51-200 Employees

Lifepal is an Indonesian insurance marketplace that enables transparent, online selection of insurance coverage. 

We partner with leading insurers to offer car, health, and employee insurance. Lifepal operates under PT Abisatya Pialang Asuransi and is supervised by OJK under decree KEP-018/KMK.17/1992, and we’re a member of APPARINDO (No. 060-2001/APPARINDO/2024).

Follow us: https://www.instagram.com/lifepal/

Section iconCompany Overview

Headquarters
9 17th Floor Cibis Jakarta, Jakarta Indonesia
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Lifepal's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Lifepal's revenue is estimated to be in the range of $100M$250M

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