Insights

Growing Market Presence Lifepal operates as Indonesia's leading digital insurance marketplace with a significant user base of around 2 million monthly users. Recent acquisitions by major Southeast Asian insurtech groups suggest substantial market expansion opportunities and increased visibility for their services, making them a prime target for partnership or B2B collaboration.

Strong Financial Foundation With reported revenues between 100 and 250 million dollars and substantial backing from Series A funding led by prominent investors like Cathay Innovation and Insignia Ventures Partners, Lifepal demonstrates robust financial health and growth potential, making it attractive for strategic investment or joint ventures aimed at market expansion.

Recent Strategic Acquisitions Lifepal has been recently acquired by notable players such as Roojai Group and Insurtech Insights, indicating a consolidating trend in the Southeast Asian insurtech space. This positions Lifepal as a potential gateway for entering the Indonesian and broader Southeast Asian markets through strategic alliances or by offering complementary services.

Partnership Opportunities The recent partnership with APRIL International to expand its international medical insurance offerings highlights Lifepal’s openness to collaborations for product diversification and geographic expansion, suggesting a potential avenue for building distribution channels or co-developing tailored insurance solutions.

Digital Infrastructure and Tech Stack Lifepal leverages advanced marketing and customer engagement tools such as Google AdSense, Mailchimp, and Zendesk, demonstrating a tech-savvy approach. This presents opportunities for technology providers or SaaS companies to offer targeted solutions that enhance Lifepal’s operational efficiency and customer experience.

Lifepal Tech Stack

Lifepal uses 8 technology products and services including Google AdSense, Bing Ads, Funding Choices, and more. Explore Lifepal's tech stack below.

  • Google AdSense
    Advertising
  • Bing Ads
    Advertising Networks
  • Funding Choices
    Cookie Compliance
  • Webpack
    Development
  • Zendesk
    Documentation Tools
  • Microsoft 365
    Email
  • HSTS
    Security
  • Google Tag Manager
    Tag Management

Media & News

Lifepal's Email Address Formats

Lifepal uses at least 1 format(s):
Lifepal Email FormatsExamplePercentage
First.Last@lifepal.co.idJohn.Doe@lifepal.co.id
76%
First.Middle@lifepal.co.idJohn.Michael@lifepal.co.id
17%
First@lifepal.co.idJohn@lifepal.co.id
4%
Last@lifepal.co.idDoe@lifepal.co.id
3%

Frequently Asked Questions

Where is Lifepal's headquarters located?

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Lifepal's main headquarters is located at 9 17th Floor Cibis Jakarta, Jakarta 12560 Indonesia. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Lifepal's official website and social media links?

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Lifepal's official website is lifepal.co.id and has social profiles on LinkedIn.

What is Lifepal's NAICS code?

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Lifepal's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Lifepal have currently?

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As of June 2026, Lifepal has approximately 135 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Head Of Engineering: U. N.Co-Founder: B. F.Co-Founder: R. M.. Explore Lifepal's employee directory with LeadIQ.

What industry does Lifepal belong to?

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Lifepal operates in the Insurance industry.

What technology does Lifepal use?

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Lifepal's tech stack includes Google AdSenseBing AdsFunding ChoicesWebpackZendeskMicrosoft 365HSTSGoogle Tag Manager.

What is Lifepal's email format?

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Lifepal's email format typically follows the pattern of First.Last@lifepal.co.id. Find more Lifepal email formats with LeadIQ.

When was Lifepal founded?

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Lifepal was founded in 2018.

Lifepal

InsuranceJakarta, Indonesia51-200 Employees

Lifepal is an Indonesian insurance marketplace that enables transparent, online selection of coverage. It partners with leading insurers to offer car, health, and employee insurance, providing a single platform for comparing options. The company operates under PT Abisatya Pialang Asuransi and is supervised by the financial regulator OJK under decree KEP-018/KMK.17/1992. Lifepal is a member of APPARINDO and is based in Jakarta, Indonesia. The platform serves individuals seeking personal coverage as well as employers seeking employee benefits, addressing the need for accessible, online insurance options. In January 2024, Lifepal was acquired by the Roojai Group, a Thailand-based insurtech, reflecting consolidation in Southeast Asia's insurtech space.

Section iconCompany Overview

Headquarters
9 17th Floor Cibis Jakarta, Jakarta 12560 Indonesia
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Lifepal's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Lifepal's revenue is estimated to be in the range of $100M$250M

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