Sustainable Product Line LifeProof launched a sustainable lineup of accessories made from ocean-based plastic, showcasing a commitment to eco-conscious materials. This focus on sustainability presents a compelling sales narrative for environmentally conscious consumers and organizations.

Partnerships with Non-Profits LifeProof has partnered with reputable organizations like Water.org, Coral Reef Alliance, and American Rivers to support causes related to cleaning up the earth's water supply. Leveraging these partnerships in sales conversations can create meaningful connections with customers who prioritize social responsibility.

Tech-Forward Offerings With a tech stack including Quantcast Audience and Salesforce Commerce Cloud, LifeProof demonstrates a commitment to leveraging technology in its products and services. This technological edge can be positioned as a selling point to tech-savvy consumers and businesses seeking cutting-edge solutions.

Expansion into Wearables Market LifeProof recently launched a line of cases for Apple Watch, AirPods, and AirPods Pro, utilizing ocean-recovered plastic. This expansion into the wearables market presents an opportunity for sales growth by tapping into the popularity of Apple's product ecosystem.

Diverse Product Range With a range of protective cases including FRĒ, NËXT, SEE, WĀKE, and more, LifeProof offers solutions for various device types and customer preferences. Highlighting this diverse product range in sales pitches can help cater to a broader customer base and increase sales potential.