Amazon Storefront Launch LifeScan recently launched the OneTouch Amazon storefront, signaling a focus on expanding its reach through e-commerce platforms. Sales development reps could explore partnership opportunities to enhance the company's online presence and drive sales growth.
Personalized Wellness Programs The introduction of OneTouch Solutions, an eCommerce site offering personalized wellness programs, presents a sales opportunity for business development professionals to collaborate with LifeScan in promoting these programs aimed at helping people manage their diabetes effectively.
Technology-driven Diabetes Care With the launch of the OneTouch Verio Flex and partnership with La Comunidad Hispana, LifeScan demonstrates a commitment to technology-driven diabetes care solutions. Sales reps can leverage these advancements to position LifeScan as a key player in providing innovative products for diabetes management.
Digital Health Campaign The 'Talking Type You' campaign, aimed at encouraging open conversations among individuals managing diabetes, creates a sales opportunity for reps to align with LifeScan's vision of empowering people with personalized management plans. Engaging with customers through this narrative could drive sales and foster brand loyalty.
Expert Leadership Acquisition The hiring of Rekha, bringing extensive IT and digital strategy leadership experience, positions LifeScan for digital transformation and growth acceleration. Business development professionals can capitalize on Rekha's expertise to explore new sales avenues and enhance customer-centric digital offerings.