Product Diversification Lifetime Products excels in manufacturing a wide range of lifestyle products beyond folding tables and chairs, including kayaks, playsets, coolers, and more. This diverse product line opens up opportunities for cross-selling and upselling to existing and potential customers.

Market Recognition With numerous accolades and awards recognizing Lifetime as a top pick in various categories like sit-on-top kayaks and fishing kayaks, leveraging these accolades in sales pitches can enhance the company's credibility and attract customers seeking high-quality outdoor products.

Strategic Partnerships Lifetime Products has partnered with reputable brands like WellnessSpace, La Sportiva, and PPA Tour, indicating a willingness to collaborate and expand market reach. Leveraging these partnerships in joint marketing efforts can lead to shared customer bases and increased sales opportunities.

Innovation in Wellness The integration of HydroMassage and wellness products into Life Time locations highlights a focus on holistic customer well-being. This presents an opportunity for cross-promotion of these wellness offerings alongside Lifetime's durable outdoor products, creating a well-rounded sales approach catering to health-conscious consumers.

Brand Association Associating with popular TV shows like Dance Moms showcases Lifetime's connection to mainstream media and popular culture. Leveraging such associations in marketing campaigns can attract fans of these shows to explore and purchase Lifetime's range of lifestyle products, tapping into a broader consumer base.