Market Leadership Liftec, Inc. has established itself as a regional leader in material handling and floorcare machinery with 39 years of industry experience, indicating strong customer loyalty and brand recognition that can facilitate trusted sales partnerships.

Acquisition Growth The recent acquisition by Vitan Equipment presents growth opportunities in cross-selling and expanding service portfolios, making this a strategic time for upselling complementary products and maintenance solutions.

Revenue Potential With annual revenues estimated between 25 and 50 million dollars and a focused service area in the New Jersey and New York metropolitan region, Liftec offers a sizable and localized market for targeted sales campaigns.

Aligned Suppliers As an OEM distributor for high-quality brands like UniCarriers, LINDE, and Doosan, Liftec's supply relationships highlight potential opportunities for OEM parts, upgrades, and new equipment sales.

Technology Engagement Utilizing platforms like AppNexus and Microsoft Word indicates a level of digital engagement, providing avenues for targeted digital marketing and outreach efforts to reach decision-makers efficiently.