Strategic Partnerships LiftMaster has recently formed strategic partnerships with key players in the security industry such as Altronix Corp. and RemoteLock. Leveraging these collaborations, there is a potential for cross-selling opportunities by offering bundled solutions to residential and commercial customers.
Innovative Product Launches With the launch of innovative products like universal remote controls, MAXUM smart DC powered commercial door operators, and myQ Mobile Credentials, LiftMaster has shown a commitment to technological advancement in the access control space. Sales teams can capitalize on these cutting-edge offerings to attract tech-savvy clients seeking modern solutions.
Market Positioning As a leading brand in professionally installed access solutions, LiftMaster's reputation and market presence provide a competitive edge in capturing new sales opportunities. Highlighting the brand's established name and quality products can attract customers looking for trusted and reliable security solutions.
Expansion into New Markets The expansion of LiftMaster's product line to include smart Commercial Door Operators indicates a strategic move towards diversifying offerings for different market segments. Sales teams can target industries in need of intelligent access control solutions, opening doors to untapped markets for increased sales revenue.
Customer-Centric Approach By introducing features like smart video intercoms, smart door controllers, and battery backup in their products, LiftMaster demonstrates a customer-centric approach focused on enhancing user experience and security. Sales representatives can emphasize these user-friendly features to attract safety-conscious clients seeking comprehensive access control solutions.