LiftPoint Consulting (formerly M Squared Group) Email Format

Marketing and AdvertisingMinnesota, United States11-50 Employees

LiftPoint Consulting, formerly known as M Squared Group, operates in the advertising services sector as a data-driven marketing consulting firm based in Eden Prairie, Minnesota. The company focuses on helping clients build measurable, long-term customer relationships and revenue streams through analysis of customer data and targeted communications, delivering actionable marketing recommendations that aim to improve financial outcomes. Its approach emphasizes organizing available data, applying analytics and modeling to uncover insights, and enabling rapid action and measurement to boost customer lifetime value and impact revenue and profit goals. The firm positions itself as providing practical, financially driven guidance tailored to each client’s needs, with a view toward supporting strategic decisions and sustainable growth. LiftPoint Consulting serves organizations seeking to optimize marketing efforts through data-informed strategies and targeted customer engagement. A recent development noted in industry press indicates the company was acquired by ThreeBridge in late 2018, reflecting a broader consolidation in the advertising and marketing services landscape.

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