Mid-Market Marina With a mid-market profile and a growing footprint, Lighthouse Marina presents an opportunity to upsell marketing automation, CRM, and digital commerce solutions to scale customer acquisition and repeat business.

Marketing Automation Current tech stack includes Salesforce Marketing Cloud as well as WordPress and Google Maps, indicating readiness for integrated marketing, cross-channel campaigns, and data-driven customer engagement.

Local Presence Presence on Google Maps and WordPress suggests emphasis on local discovery and bookings; opportunities for local SEO optimization, optimized listings, and geo-targeted campaigns to drive traffic and marina services.

Expansion & Ops Multiple addresses noted in the data imply multi-location operations; potential to offer multi-site inventory, POS and fleet/berth management software, plus scalable marketing and loyalty programs to unify customer experience.

Tech Modernization Diverse stack including modern React/Module Federation alongside legacy jQuery hints at modernization needs; propose frontend modernization, API integration, and data migration services to improve performance and analytics, with integration to Boats Group and Salesforce ecosystems.