Strategic Growth Leverage Lily’s Kitchen status as a fast-growing challenger brand with rapid UK and international distribution (over 1,000 stockists in the UK and 16+ countries) to position as a premium partner for retailers seeking category innovation and humane, sustainable pet nutrition.

Acquisition Opportunity Purina acquired Lily’s Kitchen in 2020; evidence of a recent ownership change cycle may present opportunities for co-branding, private label, or new channel partnerships with Nestlé Purina PetCare’s extended network and distribution capabilities.

Sustainability & B Corp As a founding UK B Corp with a focus on good food and ethical business, highlight value for retailers prioritizing ESG, responsible sourcing, and transparent supply chains to win shelf space in sustainability-minded stores and e‑commerce platforms.

Innovation Pipeline Recent product expansions—supportive supplements, Ultimate Suppers, Halloween recipes, Walk & Talk service—show a strong product development cadence. Propose opportunities for co-marketing, seasonal SKUs, and exclusive lines with retailers targeting pet owners seeking health-focused and novelty offerings.

Market Positioning Position Lily’s Kitchen as a premium, natural pet food alternative with a proven omnichannel presence (retailers, vets, garden centres, online platforms) to target specialty pet shops, organic grocers, and veterinary retailers seeking differentiating assortments and loyalty-driven sales.