Insights

Expanding Workforce Bath & Body Works has demonstrated significant hiring activity, planning to add over 30,000 employees, especially ahead of the holiday season. This indicates strong sales periods and the need for workforce expansion, offering opportunities for workforce management, training solutions, and seasonal supply chain support.

Innovative Product Launches The company regularly introduces new collections like Touch of Gold and Disney-themed lines, suggesting a focus on fresh, trend-led products. These launches create opportunities for promotional partnerships, product placement, and seasonal marketing collaborations.

Strategic Partnerships Collaborations with brands such as Milk Bar and Disney highlight Bath & Body Works' interest in limited-edition collections, opening avenues for joint marketing initiatives, exclusive distribution channels, and cross-promotional campaigns to attract diverse customer segments.

Sustainability & Innovation The company's use of advanced technology stacks including Microsoft Azure and data management tools indicates a focus on digital transformation and personalized marketing, which can be leveraged for data-driven sales strategies, e-commerce enhancements, and customer engagement solutions.

Robust Financial Position With revenue exceeding $10 billion, Bath & Body Works is a financially strong retailer with ongoing growth plans. This stability presents opportunities for high-value partnerships, integrated supply chain solutions, and scalable technology deployments to support their expansion ambitions.

Similar companies to L Brands

L Brands Tech Stack

L Brands uses 8 technology products and services including SQL, UKG, GitLab, and more. Explore L Brands's tech stack below.

  • SQL
    Database
  • UKG
    Human Resource Management System
  • GitLab
    Issue Trackers
  • Vue.js
    Javascript Frameworks
  • DataTables
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Vimeo
    Video Players

Media & News

L Brands's Email Address Formats

L Brands uses at least 4 format(s):
L Brands Email FormatsExamplePercentage
FLast@lb.comJDoe@lb.com
83%
First.Last@lb.comJohn.Doe@lb.com
7%
FirstLast@lb.comJohnDoe@lb.com
4%
FirstL@lb.comJohnD@lb.com
2%
LFirst@lb.comDJohn@lb.com
1%
LastFirst@lb.comDoeJohn@lb.com
1%
First@lb.comJohn@lb.com
1%
FL@lb.comJD@lb.com
1%
FLast@limitedbrands.comJDoe@limitedbrands.com
92%
FirstLast@limitedbrands.comJohnDoe@limitedbrands.com
3%
First.Last@limitedbrands.comJohn.Doe@limitedbrands.com
1%
Last@limitedbrands.comDoe@limitedbrands.com
1%
First@limitedbrands.comJohn@limitedbrands.com
1%
F.Last@limitedbrands.comJ.Doe@limitedbrands.com
1%
FirLast@limitedbrands.comJohDoe@limitedbrands.com
1%
FLast@victoria.comJDoe@victoria.com
94%
Last@victoria.comDoe@victoria.com
3%
FiLast@victoria.comJoDoe@victoria.com
2%
LFirst@victoria.comDJohn@victoria.com
1%
First.Last@bbwinc.comJohn.Doe@bbwinc.com
100%

Frequently Asked Questions

Where is L Brands's headquarters located?

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L Brands's main headquarters is located at 3 Limited Parkway Columbus, Ohio 43230 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is L Brands's phone number?

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You can contact L Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is L Brands's stock symbol?

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L Brands is a publicly traded company; the company's stock symbol is APEX.

What is L Brands's official website and social media links?

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L Brands's official website is bbwinc.com and has social profiles on LinkedIn.

What is L Brands's NAICS code?

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L Brands's NAICS code is 44-45 - Retail Trade.

How many employees does L Brands have currently?

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As of February 2026, L Brands has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: A. N.Chief Executive Officer: C. W.Chief Executive Officer - North America: G. R.. Explore L Brands's employee directory with LeadIQ.

What industry does L Brands belong to?

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L Brands operates in the Retail industry.

What technology does L Brands use?

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L Brands's tech stack includes SQLUKGGitLabVue.jsDataTablesFloating UIMicrosoft AzureVimeo.

What is L Brands's email format?

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L Brands's email format typically follows the pattern of FLast@lb.com. Find more L Brands email formats with LeadIQ.

L Brands

RetailOhio, United States5001-10000 Employees

On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO.

In conjunction with this announcement, L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI.

For more information on Bath & Body Works, Inc. or Victoria’s Secret & Co., please visit the corporate websites.

Section iconCompany Overview

Headquarters
3 Limited Parkway Columbus, Ohio 43230 United States
Phone number
Website
bbwinc.com
Stock Symbol
APEX
NAICS Code
44-45 - Retail Trade
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    L Brands's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    L Brands's revenue is estimated to be in the range of $10B

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