Digital Marketing Existing Joomla/Bootstrap stack and Google Analytics provide a solid base for a modernization and marketing optimization plan aimed at boosting local patient acquisition. Propose website revamp, SEO/local search improvements, analytics-driven campaigns, and leveraging YouTube videos for patient education and testimonials.

IT Modernization With a small team (11-50) and legacy web tech, there is an opportunity for cost-effective IT services including HIPAA-compliant hosting, security hardening, CMS modernization, and integration of practice management or EHR systems to reduce maintenance burden.

Financial Optimization Revenue range of $1M-$10M suggests potential gains from revenue cycle management improvements, faster patient intake and scheduling workflows, digital forms, and streamlined billing processes to improve cash flow and collections.

Local Growth Based in Lincoln, Nebraska, opportunities exist to differentiate through specialized orthopedic services, targeted local marketing, and partnerships with sports programs or regional clinics to grow patient volume in a competitive local market.

Video Engagement The presence of YouTube in the tech stack signals room to scale video marketing—education videos, patient testimonials, and recovery stories can enhance trust, support SEO, and drive inquiries and appointments.