Renovation Upsell The resort recently completed a $25 million full property renovation including lobby, dining, guest rooms, spa, and new full-service Starbucks, signaling strong investment in guest experience and potential cross-sell opportunities for premium meetings, weddings, and high-end events.

Event Space Demand With 40,000 sq ft of flexible meeting and event space and three outdoor pavilions, there is a clear opportunity to target corporate events, conferences, and large social gatherings by offering bundled packages, AV upgrades, and on-site entertainment through the Marriott Theatre.

Experiential Offerings Onsite PGA Championship Golf Course and Farm-Fresh ingredients grown onsite position the property to market experiential packages, wellness retreats, golf outings, and farm-to-table dining experiences to attract premium leisure and corporate clients.

Digital Outreach Tech stack includes Facebook Pixel, Mailchimp, and other digital tools, indicating potential for targeted acquisition campaigns, lead nurturing for corporate RFPs, and personalized event marketing to drive more bookings.

Financial Level Revenue range of 10 to 25 million suggests mid-market hospitality focus with opportunities to grow through expanded corporate accounts, long-term event partnerships, and strategic upsell of spa, theatre, and dining experiences.