Renovation Prestige The property underwent a $25 million full-property renovation including porte cochere, lobby, restaurants, guest rooms, suites, a full-service Starbucks, and a relaxation spa, signaling a modernized guest experience and potential premium product upsell opportunities.

Extensive Event Space With 40,000 square feet of flexible meeting and event space and three outdoor pavilions, there are multiple high-value opportunities for corporate meetings, conferences, weddings, and experiential events that can drive ancillary F&B and technology services.

Integrated Amenities Onsite PGA Championship golf, farm-fresh ingredients grown onsite, and the renowned Marriott Theatre create cross-sell potential for partnerships, sponsorships, and bundled experiences appealing to leisure and group travelers.

Tech-Enabled Experience Adoption of modern tech stack including Google Analytics, Facebook Pixel, Mailchimp, and modern web technologies indicates readiness for digital marketing, retargeting, member loyalty programs, and personalized guest journeys.

Mid-Market Revenue Reported revenue in the 10–25 million range with a mid-size employee base suggests opportunities for mid-market corporate travel programs, annualized group bookings, and scalable event services to grow average spend per guest.