Innovative Tech Stack LION & ORB leverages advanced tools like Google Kubernetes Engine, Freshsales, and Salesforce, indicating a strong emphasis on scalable, integrated digital solutions. This presents an opportunity to offer complementary SaaS products or integration services to enhance their existing infrastructure.

Growth and Expansion With recent strategic hires such as a new COO and a focus on brand storytelling, the company appears to be positioning itself for growth. This indicates potential sales opportunities in marketing, branding, and operational consulting to support their expansion initiatives.

Recent Downsize A significant reduction of about 70 employees across key departments suggests organizational shifts or restructuring. This could open doors for HR services, automated solutions, or productivity tools to support streamlined operations.

Market Positioning Despite being a small team of 2-10 employees, LION & ORB works on high-impact campaigns and maintains a revenue scale up to $50 million, signaling potential for premium or niche service offerings like influencer engagement, premium PR tools, or client acquisition strategies targeting high-value clients.

Strategic Partnerships Recent integrations with partners like LinkedIn, ON24, and Kalendar demonstrate their focus on collaboration and workflow streamlining. This suggests opportunities to introduce additional integrations, collaborative platforms, or workflow management solutions tailored to their PR and communications services.