Content Innovation Opportunities Lionsgate is actively expanding its content portfolio by developing AAA games based on popular franchises like John Wick and releasing major film prequels such as The Hunger Games. This opens avenues for partnerships in digital content distribution, licensing, and interactive entertainment technologies.
Advertising & Monetization The company has recently partnered with Comcast’s FreeWheel for ad management across its FAST channels, indicating a growing emphasis on digital advertising platforms and inventory management, presenting opportunities for ad tech and data analytics solutions.
Studio Expansion & Investment Lionsgate’s significant $125 million investment into a new film studio in Newark demonstrates a focus on expanding physical production capacity, which could benefit from construction, studio management, and facility technology services.
Market & Audience Measurement Partnering with Nielsen to measure audience engagement on its premium channels shows a need for sophisticated analytics services, audience insights, and targeted marketing solutions to enhance viewer engagement and advertising effectiveness.
Legal and Reputation Management Recent legal challenges, including lawsuits involving high-profile actors, highlight a potential need for legal advisory, reputation management, and crisis communications services to mitigate risks and protect brand integrity.