Personalized I.T. Approach Lithic's focus on a human-centric I.T. service model positions them as a provider that emphasizes tailored, client-focused solutions, which can be appealing to small and medium-sized businesses seeking personalized support.

Growth Potential With recent Series B financing of $43 million, Lithic is likely investing in expanding its capabilities and market reach, creating opportunities to sell complementary services or integrations aligned with their innovative 'Human I.T.' philosophy.

Technology-Driven Service Utilizing key tools like Google Analytics, Nginx, and other modern tech stacks highlights Lithic’s tech-savvy approach, suggesting they might be open to advanced cybersecurity, analytics, or cloud-based solutions to enhance their offerings.

Alignment with Financial Tech Given Lithic’s background as a card issuing platform (previously Privacy.com) and their revenue range of up to $10 million, there are expansion opportunities within fintech solutions, payment security, and compliance services targeting their industry niche.

Niche Market Focus Operating with a small team of under ten employees, Lithic presents an opportunity for agile, scalable support services, consulting, or product development collaborations that can help them innovate rapidly and serve their clients more effectively.