Insights

Expansion Opportunity Little Moons has recently expanded facilities and Europe-focused distribution, signaling capacity to scale partnerships. Sales teams should target retailers and foodservice distributors across Europe and the UK to leverage the 50,000 sq ft Kettering expansion and broaden grocery and hospitality placements.

Premium Mochi Positioning With a strong brand as Europe’s leading mochi ice cream, there is a cross-sell opportunity to premium retailers and niche dessert channels, including self-serve frozen yogurt shops, hotel bakeries, and experiential food halls seeking unique frozen treats.

New Flavors Pipeline Frequent product launches such as Brown Sugar Cinnamon Bun and Refreshos sorbet indicate an active product development cadence. Sales prospects include exclusivity deals, limited-time SKUs with retailers, and co-branded flavors for promotional campaigns to drive trial.

Channel Growth Existing distribution already spans major supermarkets, online grocers, and department stores. There is potential to deepen regional penetration in Northern Europe and expand to additional online marketplaces, while exploring restaurant and hospitality partnerships for dessert menus.

Brand Partnerships Familial ownership and multi-channel reach present an attractive case for collaboration with retailers seeking story-driven brands. Develop joint marketing programs, PR initiatives, and influencer activations to accelerate category growth and secure seasonal procurement commitments.

Similar companies to Little Moons

Little Moons Tech Stack

Little Moons uses 6 technology products and services including Facebook Pixel, Squarespace, Font Awesome, and more. Explore Little Moons's tech stack below.

  • Facebook Pixel
    Analytics
  • Content Management System
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Little Moons's Email Address Formats

Little Moons uses at least 4 email formats:
Little Moons Email FormatsExamplePercentage
First.L@littlemoons.co.ukJohn.D@littlemoons.co.uk
67%
First@littlemoons.co.ukJohn@littlemoons.co.uk
24%
First.Last@littlemoons.co.ukJohn.Doe@littlemoons.co.uk
7%
FirstL@littlemoons.co.ukJohnD@littlemoons.co.uk
2%

Frequently Asked Questions

What is Little Moons's official website and social media links?

Minus sign iconPlus sign icon
Little Moons's official website is littlemoons.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Little Moons generate?

Minus sign iconPlus sign icon
As of August 2026, Little Moons's annual revenue is estimated to be $1M - $10M.

What is Little Moons's NAICS code?

Minus sign iconPlus sign icon
Little Moons's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Little Moons have currently?

Minus sign iconPlus sign icon
As of August 2026, Little Moons has approximately 207 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: J. A., Chief Financial Officer: N. S. and Chief Financial Officer: D. C. Explore Little Moons's employee directory with LeadIQ.

What industry does Little Moons belong to?

Minus sign iconPlus sign icon
Little Moons operates in the Food and Beverage Services industry.

What technology does Little Moons use?

Minus sign iconPlus sign icon
Little Moons's tech stack includes Facebook Pixel, Squarespace, Font Awesome, jQuery, Google Analytics and Facebook.

What is Little Moons's email format?

Minus sign iconPlus sign icon
Little Moons's email format typically follows the pattern of First.L@littlemoons.co.uk. Find more Little Moons email formats with LeadIQ.

When was Little Moons founded?

Minus sign iconPlus sign icon
Little Moons was founded in 2010.
Little Moons logo

Little Moons

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

Little Moons is a family-run ice cream company founded in 2010 by Howard and Vivien Wong in London, England. It produces mochi ice cream balls by wrapping gelato-style ice cream in a soft dough layer. The business operates in the Food and Beverage Services industry and employs 201-500 people, with a base at 6a Willenfield Road, London NW10 7AQ, United Kingdom. It initially supplied restaurants such as Yo! Sushi, Wasabi, Bone Daddies, Tonkotsu and Sushi Samba, and its products are now sold in major European retailers including Tesco, Sainsbury's, Asda, Morrisons, Edeka, Carrefour, Waitrose, Ocado, Whole Foods Market and Selfridges Food Hall. The company has pursued expansion and product development in recent years, including a 50,000 sq ft factory in Kettering, the launch of vegan mochi bites in Tesco in 2020, and the introduction of new flavours and sorbet ranges in 2023–2024; its website is https://littlemoons.co.uk.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Little Moons's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.