Insights

Growing Family Base With over 800,000 families worldwide using Little Ones, there is a substantial and expanding customer base that values expert-backed, holistic sleep solutions for infants, presenting a significant opportunity for targeted marketing and upselling of additional content or premium services.

Trusted Medical Endorsements The company's endorsement by reputable pediatricians and sleep specialists, including Harvard Medical School experts, enhances credibility and provides a strong foundation for partnerships with healthcare providers or insurance companies interested in promoting trusted parental support tools.

Digital Content Portfolio The extensive array of accessible digital sleep content, from app-based guides to white noise tracks available on popular platforms like Spotify and iTunes, offers avenues for cross-platform subscriptions, premium content sales, or licensing opportunities targeting tech-savvy parents.

Tech Stack Utilization Using advanced digital tools such as Shopify, Cloudflare, and TikTok Pixel indicates a robust online presence and data-driven marketing capabilities, ideal for implementing personalized marketing campaigns, targeted ads, and expanding e-commerce sales channels.

Healthcare and Education Focus As an accredited member of the International Association of Child Sleep Consultants and with trained staff in baby sleep neurology and behavior, Little Ones is positioned to develop collaborations with medical institutions or educational programs, opening additional revenue streams through expert-led workshops or integrated health solutions.

Similar companies to Little Ones

Little Ones Tech Stack

Little Ones uses 8 technology products and services including TikTok Pixel, Fastly, imgix, and more. Explore Little Ones's tech stack below.

  • TikTok Pixel
    Analytics
  • Fastly
    Content Delivery Network
  • imgix
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Shopify
    E-commerce
  • Unbounce
    Editors
  • Google Fonts API
    Font Scripts
  • YouTube
    Video Players

Media & News

Little Ones's Email Address Formats

Little Ones uses at least 1 format(s):
Little Ones Email FormatsExamplePercentage
First@littleones.coJohn@littleones.co
50%
First@littleones.coJohn@littleones.co
50%

Frequently Asked Questions

Where is Little Ones's headquarters located?

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Little Ones's main headquarters is located at Chatswood, Auckland 0626 New Zealand. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Little Ones's official website and social media links?

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Little Ones's official website is littleones.co and has social profiles on LinkedIn.

How many employees does Little Ones have currently?

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As of February 2026, Little Ones has approximately 146 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo And Director: A. S.Chief Brand Officer & Director: N. B.Co-Founder - Finance, Marketing And Strategy: L. S.. Explore Little Ones's employee directory with LeadIQ.

What industry does Little Ones belong to?

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Little Ones operates in the Online Audio and Video Media industry.

What technology does Little Ones use?

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Little Ones's tech stack includes TikTok PixelFastlyimgixCloudflareShopifyUnbounceGoogle Fonts APIYouTube.

What is Little Ones's email format?

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Little Ones's email format typically follows the pattern of First@littleones.co. Find more Little Ones email formats with LeadIQ.

When was Little Ones founded?

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Little Ones was founded in 2016.

Little Ones

Online Audio and Video MediaAuckland, New Zealand51-200 Employees

"Parenting is never supposed to be done alone, in isolation; we need each other as mothers, we need that constant support and wisdom from women around us who have been there and done it and found a method that worked.''

Little Ones is a company devoted to your baby's sleep. Our philosophy is gradual, responsive and holistic and we offer instantly accessible sleep content inside our mobile app, which is jam packed with information, schedules, methods and detailed notes to get your wee one's sleep on track. 

Trusted by over 800,000 families worldwide, our baby sleep app contains age-specific content, detailed troubleshooting, settling and self-settling methods, evolving daily schedules with notification reminders, a sleep/feed/diaper tracker with analysis, as well as 24/7 support from our certified sleep consultants. We also have a range of white noise tracks available on our website, iTunes, Spotify and the Google Play Store from our album "Perfect Sounds for Baby Sleep".

Our core value is to empower families to make positive change to their little ones sleep and believe that mamma’s worldwide can empower one another to achieve better sleep. 
 --------------- 

Our sleep methods are recommended by paediatricians and doctors around the world; we even have paediatricians among our customers!
 
Little Ones is endorsed and recommended by Dr Kate Johnson, Ph.D. Sleep Physiology and postdoctoral fellow in the Department of Sleep Medicine at Harvard Medical School and SRI (formerly Stanford Research International).
 
Little Ones is also an accredited and recognised member of the IACSC (International Association of Child Sleep Consultants) and the Little Ones Team are trained in baby sleep neurology and behaviour, age-appropriate settling methods and best sleep practices through our extensive internationally registered training programme.

Section iconCompany Overview

Headquarters
Chatswood, Auckland 0626 New Zealand
Founded
2016
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Little Ones's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Little Ones's revenue is estimated to be in the range of $1M$10M

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