Growing contractor base Target single family general contractors in six key product areas (Windows, Exterior and Interior Doors, Millwork, Hardwood Flooring, Stairparts) to expand distribution and cross-sell bundled packages that streamline purchasing and delivery.

Competitive purchasing Leverage the collective purchasing power as a manufacturers representative to negotiate competitive pricing and faster lead times, positioning as a cost savings partner for contractors facing margin pressure.

One stop shop Highlight end-to-end services such as site visits, take-offs, facilitation, project management, and delivery to differentiate from suppliers who offer only products, enabling upsell to project management and delivery services.

Digital presence Utilize existing tech stack (Squarespace, WordPress, Squarespace Commerce) to drive lead capture, online catalogs, and streamlined ordering; explore digital quoting and onboarding to convert contractors efficiently.

Channel growth Given small team and modest revenue, pursue strategic partnerships with local builders, remodelers, and trade associations to expand reach, while maintaining lean operations to protect margins.