Global Presence Little Unicorn's products are distributed in over 20 countries, presenting an opportunity for expanding sales internationally and establishing partnerships with retailers in different regions.
Market Penetration With products sold in over 1000 stores across North America, there is potential to increase market penetration by strengthening relationships with existing retailers and identifying opportunities to enter new retail channels.
Product Diversification Considering the focus on soft goods in the infant and toddler industry, there is an opportunity for Little Unicorn to diversify its product offerings by expanding into complementary segments such as accessories or nursery essentials to cater to a broader customer base.
Brand Collaboration Collaborating with companies like Magic Beans, Little Giraffe, or Burt's Bees Baby, who operate in similar revenue brackets, can create cross-promotional opportunities and access to shared customer bases, boosting sales for all parties involved.
Strategic Marketing Initiatives Launching kid-friendly bucket lists and innovative marketing campaigns, as seen with the recent initiative on Little Unicorn's website, can attract new customers, increase brand visibility, and drive sales during seasonal peaks like Christmas.