LIV Golf

Spectator SportsEngland, United Kingdom201-500 Employees

LIV Golf is a global sports league featuring individual and team competition, a 14-tournament schedule, and many of the world’s best golfers. Founded in 2021, LIV Golf League was designed to expand the game on an international level and unlock the sport’s true economic and societal potential. Greg Norman, Hall of Fame golfer and renowned businessman, is the league’s first and founding CEO and Commissioner. With tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is growing and improving the game for fans and golfers alike.
 
LIV Golf launched in 2022 as an eight-event ‘Invitational Series', while simultaneously backing The International Series as an exciting new addition to the Asian Tour. 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, Andalucía to Singapore, as well as launch the game’s first Team franchises, captained by some of golf’s most decorated superstars. 

The format, respecting the historic traditions of the game, has been optimized for modern-day sports fans: 3 days, 54 holes, no cut, and a shotgun start - offering an immersive fan experience, with a faster pace of play to drive engaging storylines.

In 2024, LIV Golf further expanded the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launched, with the game’s first ever player Promotion and Relegation and Player Transfer Window.
 
Off the course, LIV Golf League is dedicated to enhancing the wellbeing of its communities through its ground-breaking social impact and sustainability strategy. ‘Potential, Unleashed’ reflects the league’s commitment to giving back and improving the world through golf.

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