Strategic Partnerships Livelo Brasil is the largest rewards program in Brazil with heritage from Banco do Brasil and Bradesco, indicating strong enterprise partnerships and a potential for co-branded financial services, loyalty integrations, and cross-promotional campaigns with large banking ecosystems.

Large Membership With over 54 million connected users and a focus on reward accrual and redemption, there is a broad audience for upsell opportunities, loyalty program enhancements, targeted CRM campaigns, and new partner networks to expand earning and redemption ecosystems.

Growth & Talent Recognized as a top employer with award placements in GPTW rankings and a growing team of 501-1000 employees, Livelo presents opportunities for enterprise software, HR tech, and employee engagement solutions to support scaling operations and culture initiatives.

Tech Enablement Adopted tools include Power BI, Jenkins, OneTrust, SurveyMonkey, Figma, SonarQube, IBM SPSS and WhatsApp Business, suggesting openness to analytics, data governance, customer engagement platforms, and workflow automation partnerships to optimize program performance.

Market Positioning As a leader in Brazil’s rewards space with recent marketing leadership appointment and collaborations in logistics safety initiatives, there are cross-vertical sales angles into fintech, retail, logistics, and consumer services seeking loyalty-driven growth and digital customer experiences.