Livestock Marketing Association
Non-profit OrganizationsKansas, United States51-200 Employees
The Livestock Marketing Association is a North American non-profit organization based in Overland Park, Kansas. It serves as the leading membership body for the entire livestock marketing sector, working to support, represent, and coordinate communication across the industry. The association counts more than 80% of U.S. livestock auctions among its member businesses, reflecting its central role. Its members include livestock auctions and related industry participants across the United States, for whom the organization provides a platform for advocacy and industry-wide information sharing. As a non-profit trade association, it seeks to facilitate governance and public policy engagement on sector issues while representing the interests of its members. In June 2026, Joe Goggins was named president, marking a recent leadership transition.
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