Advertising Gaming Livewire operates at the intersection of media, gaming, and behavioural intelligence with a proprietary audience platform Gamer.ID to activate gaming audiences across platforms and devices, presenting opportunities to offer targeted, privacy-first campaigns to brands seeking reach within gaming culture.

Brand Co-Creation The company has a track record of co-creating gaming IP with high-profile partners like the NFL, Live Nation, and DAZN, suggesting strong capability to collaborate on custom IP, sponsorships, and experiential activations for brands looking for co-branded content.

Cross-Platform Reach Livewire runs campaigns across popular gaming environments such as Fortnite, Roblox, creators, and owned experiences, enabling multi-platform activations that can be packaged as comprehensive cross-media packages for advertisers seeking broad and diverse reach.

Data-Driven Targeting With Gamer.ID and privacy-first gameplay data, there is a strong focus on behavioral insights to activate gaming audiences, offering potential upsell of advanced targeting, measurement, and attribution services to advertisers prioritizing data-driven results.

Growth and Partnerships The company’s position as a global gaming audience and its suite of tech-enabled advertising capabilities, along with an expanding ecosystem of partnerships, indicate opportunities to upsell more integrated media and tech solutions to existing clients and to recruit new brand partners in entertainment and sports verticals.