Livewire
Advertising ServicesNew York, United States51-200 Employees
Livewire, headquartered in New York, operates in advertising services focused on gaming audiences at the nexus of media, gaming, and behavioral intelligence. It supports brands in connecting with the next generation through gaming culture, entertainment, and technology, including joint development of gaming IP with partners such as the NFL, Live Nation, and DAZN, and running campaigns on Fortnite, Roblox, creators, and owned experiences. Its Gamer.ID platform uses privacy-first gameplay data to enable activation of gaming audiences across formats, platforms, and devices. Its clients are brands seeking to reach gamers through IP co-creation, in-game campaigns, and cross-format activations with privacy considerations. Based in New York, Livewire sits within the advertising services sector as a player at the intersection of media, gaming, and behavioral insights, and operates with a mid-sized footprint.