Strategic partnerships Liwa Trading Enterprises operates a multi-brand franchising model across fashion, footwear, accessories and home categories with 20 international brands and 250 stores in the GCC, presenting multiple partnership and expansion opportunities for brands seeking Middle East penetration.

Expansion momentum Recent high-profile partnerships and franchise activations, such as Ann Summers and Card Factory entering the Middle East through Liwa, indicate ongoing growth potential and a continuing appetite for branded retail concepts in the region.

Multi‑brand e‑commerce The launch of The Fashion Net multi-brand e-commerce platform and focus on consumer experience suggests room to introduce additional online-selling brands or exclusive online rights to optimize online/offline synergies in the UAE and GCC.

Technology enablement Adoption of Power BI, Tableau, Microsoft Dynamics and other enterprise tools signals a tech-savvy operation with potential for analytics-driven partnership deals, digital marketing collaborations, and loyalty or CRM platform integrations for brand partners.

Scale and reach With 1000+ employees and a footprint of over 250 stores, Liwa offers a sizeable regional distribution and retail care network, enabling opportunities in brand localization, in-store merchandising, regional logistics, and joint marketing campaigns to accelerate market penetration.