Award-winning dessert Leverage the recent Houston Rodeo Wine Competition win for Mad Ira dessert wine to position Llano Estacado Winery as a premier dessert wine supplier to retailers, restaurants, and event venues seeking high-profile, award-winning products.

Mid-market scale With 11-50 employees and revenue in the 1-10M range, target mid-market hospitality groups, regional distributors, and specialty wine retailers that are looking for growing, regionally authentic brands with scalable supply and favorable margins.

Texas heritage Emphasize the winery’s 50-year Texas heritage and High Plains roots to build relationships with local across-state distributors and retailers that value authentic, locally produced wines with storytelling appeal.

Digital reach Utilize the existing tech stack (Google Analytics, Klaviyo, Mailchimp) to drive and segment direct-to-consumer campaigns, while proposing wholesale digital onboarding, e-commerce enhancements, and data-driven outreach to potential distributors and retailers.

Strategic partnerships Identify opportunities with regional hospitality groups, rodeo and event venues, and boutique resorts similar to the Winery’s competition peers to expand footprint through exclusive or limited-edition releases and co-branded programs.