Insights

Scale of Reach Australasia’s largest privately owned aggregator backing over 6,000 brokers and advisers across Australia and New Zealand presents a substantial distribution network and collaboration potential with financial service providers seeking broad market access.

Lender Partnerships Partnerships with over 110 banks and lenders create ongoing cross-sell opportunities for lenders expanding in broker channels, allowing targeted lender initiatives and co-branded product offerings.

Digital Transformation Recent tech stack investments and product launches such as Bridgit by LMG and MyCRM Diversified indicate a willingness to adopt and monetize advanced fintech solutions, opening doors for sales of CRM integrations, bridging finance tech, and analytics partnerships.

Awards and Influence Industry recognition as a top place to work and MFAA award wins enhance credibility for sales pitches to mid-market lenders and software vendors seeking reputable partnerships and co-marketing opportunities.

Growth through Acquisition Strategic acquisitions like The Brokers Bible and expansion into diversified CRM platforms suggest a growth trajectory and potential for cross-sell of value-added services, training programs, and professional development offerings to a larger broker base.

LMG Tech Stack

LMG uses 8 technology products and services including HubSpot Analytics, LinkedIn Recruiter, Power BI, and more. Explore LMG's tech stack below.

Media & News

LMG's Email Address Formats

LMG uses at least 3 email formats:
LMG Email FormatsExamplePercentage
First.Last@lmg.brokerJohn.Doe@lmg.broker
100%
First.Last@loanmarket.com.auJohn.Doe@loanmarket.com.au
97%
FLast@loanmarket.com.auJDoe@loanmarket.com.au
3%

Frequently Asked Questions

What is LMG's stock symbol?

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LMG is a publicly traded company; the company's stock symbol is LMGNX.

What is LMG's official website and social media links?

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LMG's official website is lmg.broker and has social profiles on LinkedIn.

How much revenue does LMG generate?

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As of October 2026, LMG's annual revenue is estimated to be $500M - $1B.

What is LMG's NAICS code?

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LMG's NAICS code is 52 - Finance and Insurance.

How many employees does LMG have currently?

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As of October 2026, LMG has approximately 1.5K employees across 6 continents, including Oceania, North America and Asia. Key team members include Chief Executive Officer, Lmg: E. S., Chief Executive Officer: D. H. and CEO - Network Development: A. M. Explore LMG's employee directory with LeadIQ.

What industry does LMG belong to?

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LMG operates in the Financial Services industry.

What technology does LMG use?

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LMG's tech stack includes HubSpot Analytics, LinkedIn Recruiter, Power BI, WordPress, Snowflake, Google BigQuery, SEMrush and Datadog.

What is LMG's email format?

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LMG's email format typically follows the pattern of First.Last@lmg.broker. Find more LMG email formats with LeadIQ.

When was LMG founded?

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LMG was founded in 1994.
LMG logo

LMG

Financial ServicesNew South Wales, Australia1001-5000 Employees

LMG is a financial services company based in Sydney, Australia, operating as a mortgage and loan aggregator across Australia and New Zealand. It supports a community of more than 6,000 brokers and advisers and works with businesses operating under their own brand or the Loan Market brand, partnering with more than 110 banks and lenders. The group is family-owned and led, emphasizes a culture of compassion, reliability, curiosity, collaboration, and ambition, and employs between 1,001 and 5,000 people. In 2025, LMG expanded its offerings and network with initiatives such as the launch of MyCRM Diversified, an end-to-end CRM for residential, commercial, and asset finance, plus Bridgit by LMG and related integrations, and it acquired The Brokers Bible. Through its broker network, the company supported customers to settle over 340,000 loans totaling more than $143 billion in 2025.

Section iconCompany Overview

Website
lmg.broker
Stock Symbol
LMGNX
NAICS Code
52 - Finance and Insurance
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    LMG's revenue is estimated to be in the range of $500M - $1B

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