Brand Heritage Leverage Lobos 1707’s unique storytelling around its 16th century lineage and Pedro Ximénez wine barrel finishes to craft premium, experience-driven sales pitches for high-end retailers, luxury hotels, and duty-free channels seeking differentiated spirits narratives.

Awarded Prestige Highlight the brand’s recognition, including Best in Class and multiple medals, to support premium placement in shelves and limited-edition partnerships with retailers and distributors looking to associate with award-winning products.

Expansion Potential Capitalize on recent product diversification (Tequila, Mezcal Artesanal, limited editions) to propose assortment strategies, cross-sell opportunities, and in-store promotions with retailers aiming for category leadership and consumer excitement.

Leadership Momentum Target opportunities with the newly appointed VP of Consumer and Digital Marketing and other seasoned executives to accelerate go-to-market programs, digital campaigns, and omni-channel initiatives that drive trial and e-commerce growth.

Partnership Synergy Position collaborations such as the (RED) limited edition and digital campaigns with high-profile ambassadors to entice brand partnerships, co-branding, and promotional programs with premium bars, hospitality groups, and experiential retailers.