Reserve and protect Opportunity to upsell automation capabilities to larger buyers by highlighting the new reserved inventory system, which protects subscription orders and reduces overselling—appealing to restaurant and grocer buyers seeking reliability.

Expanded buyer integration Leverage recent partnership with US Foods Direct to approach other national distributors and large-scale buyers who want local supply on their menus, signaling credible traction and scalability.

Buyers portal focus Capitalizes on the January 2026 buyers homepage launch to target procurement teams seeking streamlined access to local farm suppliers, offering onboarding support and white-label or customizable experiences.

Operational efficiency Promote features that shorten supply chains and simplify workflows, such as planogram and category tags, bulk receive actions, and improved dashboards, to appeal to high-volume buyers aiming for faster ordering and reconciliation.

Farm network scale Position Local Line as a cost-effective route to diversify supplier bases by reaching 10,000+ family farms across 14 countries, appealing to buyers seeking local, diversified, and resilient sourcing options.