Locately Email Format
Market ResearchMassachusetts, United States201-500 Employees
Locately is a market research firm focused on shopper insights, serving clients across the United States and Canada. The company emphasizes location analytics, extracting insights from vast mobile location data to understand where people shop, what they do, and why, while assessing the impact of in-store shopper marketing activations. Its approach replaces traditional in-person intercepts with a data-driven method that captures real-time shopper behavior through mobile surveys triggered by observed visits. Based in Boston, Locately operates in the market research industry with a specialization in leveraging mobile data to inform retail and marketing strategies. The firm targets businesses seeking to measure shopper activity and the effectiveness of in-store initiatives, providing a platform and services that translate movement data into actionable store-level insights. The organization is notable for its focus on the science of location analytics and for offering a comprehensive, nationwide service portfolio.