Small Practice Procurement With a lean team of 2-10 employees, Lockerby Dental likely relies on centralized purchasing decisions. This creates an opportunity to present a streamlined procurement solution—bulk pricing, account management, and a simple reordering process to win as their preferred dental equipment supplier.

Regional Focus Located in Goldsboro, NC, the company can benefit from regional sales efforts, faster local shipping, and region-specific product bundles. Tailor offerings to address local practice needs and provide reliable service coverage to reduce downtime for dental offices in the Southeast.

Competitive Benchmarking Compared with a larger peer (Premier Dental Care with 44+ employees and higher revenue), Lockerby Dental may value scalable product lines, financing options, and enhanced warranties. Position with flexible payment terms and a curated, high-value catalog to justify larger orders.

Growth Opportunities Current revenue is in the 0-1M range, indicating room to grow through expanded consumables, maintenance plans, and training services. Propose bundled solutions, recurring replenishment programs, and after-sales support to raise average order value and loyalty.

Digital Experience The tech footprint includes PHP, MySQL, and standard web tooling plus free shipping and low-price guarantees. Use these strengths to push an optimized online catalog, digital marketing campaigns, and subscription-based replenishment to drive repeat business and faster purchasing decisions.