Digital Engagement Opportunity to deploy an integrated parks and recreation management platform (CRM/ERP) for online booking, membership, facility rentals, program registration, and payments, leveraging the existing web centric tech stack to streamline operations and grow online revenue.

Security Compliance Public sector digital services require robust security; propose security assessments, SSL TLS management (GlobalSign), vulnerability monitoring, PCI aligned payment handling, and data privacy controls to protect member data.

Revenue Optimization Monetization enhancements for facility rentals, events, and programs through dynamic pricing, cross selling and upselling of memberships and programs, sponsorship packages, and integrated online storefronts.

Marketing Enablement Capitalize on existing web tech by offering marketing automation, search engine optimization, performance analytics, and targeted campaigns to boost park events attendance and online registrations.

Data Analytics Leverage the current MySQL data to build dashboards and business intelligence reports for utilization, financial health, and KPIs, enabling data driven decisions and justification for IT investments.