Market expansion Australian and New Zealand beauty professionals are a core audience, with Locks Lash positioning as the largest eyelash extension supplier. Opportunities exist to upsell training packages, higher-margin premium products, and regional flagship partnerships as they scale.

Education as leverage Strong emphasis on training and knowledge sharing suggests a sales approach that bundles product bundles with education programs, certification tracks, and ongoing support to improve adoption rates and customer loyalty among salons.

Hybrid tint growth Frequent product launches around Hybrid Tint Toners indicate demand for innovative color and treatment solutions. Potential offerings include limited-release color kits, bundles for technician certification, and cross-sell with complementary tools and aftercare lines.

Tech-enabled commerce A modern tech stack (BigCommerce, Klaviyo, HighLevel, analytics tools) enables personalized marketing and streamlined purchases. Sales opportunities exist in targeted campaigns, automated onboarding sequences, and lifecycle marketing to increase average order value.

Smaller scale, high potential With revenue under one million and a lean team, there is room to accelerate growth through channel partnerships with training academies, supplier collaborations, and boutique salon networks that can serve as early adopters of premium products and training.